1. Digital Content in MENA – Opportunities for Telecom Operators
Presentation to ATIF, May2010

2. Projected market size – Applications
Revenues from digital content – a small share of mobile operators’ revenues
Projected market size – Applications
(2013)
Mobile revenues in selected regions & countries, by type (2009)
$7bn
Apps sales (2013E)
$40B
$37B
$162B
$75B
$18B
$82B
$21B
Content 2% 1% 4% 5% 6% 5%
10% 8%
12%
13%
10% 9%
P2P
messaging 9%
18%
10% 8%
Telecom industry revenues (2013E)
$1.6tr
11% 7%
Other Data
40%
37%
23%
Voice
A drop in the bucket
Apps sales represent only of overall projected telecom revenues in 2013
0.4%
Middle EastMiddle East
Africa
USA
Japan
Korea
China
India
Source: Informa Global Content Forecasts , and Mobile Operator Revenues Update 2010 Q Source: Booz & Company

3. Acquiring new customers
The real economic value of digital media for telcos is to strengthen their core business through…
Acquiring new customers
Reducing churn

4. Telecom operators’ differentiating levers
Telecom operators should leverage unique differentiating strengths – even more so in the Middle East
Telecom operators’ differentiating levers
Access to customer data
Trusted brands
Marketing power: bundling of content with core services
Particularly relevant in the Middle East
Better access to local content
Billing relationship

5. Intigral brings value to each stakeholder in the digital content ecosystem
Intigral value proposition to its content ecosystem partners
Telecom operators
Content owners, application developers, content creators
Mobile storefronts
End-users
IPTV/ OTT TV EPGs
Advertisers
Web portals 1 2 3 4

6. Example – Managing STC’s IPTV service, INVISION
All the major pay TV channels on one box
OSN |EPL | Al Jazeera
The latest Hollywood studio content
The latest Bollywood content
The latest Arabic content
Interactive capability: pause, rewind and 7-days catch up
SVOD bundled with linear packages
One service/One Price
All your favorite subscription & FTA channels
The best on-demand content
Full interactive features

7. Bringing Cinema at Home to STC’s invision subscribers
March 2011
Theatrical Release
Playing on invision at the same time as theatres in Egypt and Gulf

8. Newspaper, Radio and MMS Shot

9. Nadeek – a mobile sports portal

10. Thank you
© 2010