1. SQL Server 2016 licensing overview
Confidential- NDA

2. Agenda 1 2 3 SQL Server 2016 overview How to license SQL Server 2016
6/3/2018
Agenda 1
SQL Server overview 2 3
How to license SQL Server 2016
Deploying SQL Server 2016
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. SQL Server 2016
Edition & license model overview

4. System Center Marketing
6/3/2018
SQL Server 2016: Everything built-in
Industry leader in
Mission Critical OLTP
built-in
Most secure database
built-in
Highest performing data warehouse
built-in
End-to-end mobile BI on any device
built-in
In-database Advanced Analytics
built-in
Industry leader
6 years in a row
least vulnerable
SQL Server
Oracle
MySQL
SAP HANA
#1 performance
TPC-H
Oracle is #5 #2
SQL Server #1 #3
A fraction of the cost
Microsoft
Tableau
Oracle
$120
$480
$2,230
Self-service BI per user
R + in-memory
at massive scale
Industry leader for the first time in the Gartner Magic Quadrant
National Institute of Standards and Technology database update
TPC-H performance
Mobile came from Datazen, and is now a key feature in SQL EE (Reporting Services)
Analytics came from the Revolution acquisition, SQL EE features as well 0
In-memory across all workloads
Consistent experience from on-premises to cloud
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015
Microsoft Confidential- NDA
TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. SQL Server 2016 Editions Enterprise Standard Express 6/3/2018
MISSION CRITICAL IN-MEMORY PERFORMANCE, SECURITY AND HIGH AVAILABILITY
Enhanced in-memory performance for all workloads
Most secure database with Always Encrypted
PB scale data warehousing
End-to-end mobile BI with rich visualizations on all major platforms
Advanced analytics built-in at scale with R plus in-memory
Enhanced hybrid scenarios including Stretch Database, HA, DR and backup
Express
NON-BUSINESS CRITICAL DATABASES WITH MODERATE PERFORMANCE
Basic security and availability
Basic reporting
Basic analytics
Hybrid scenarios: Stretch Database, backup
Basic two node failover
SMALL-SCALE DATABASES
Development and management tools
Easy backup and restore to Azure
EE: Comprehensive, high-end capabilities for demanding database and business intelligence requirements.
Standard: Core data management and business intelligence capabilities for non-critical workloads with minimal IT resources.
Express: Easy to get started, free to use for redistribution and embedding
Free
Licensed either by Server + CAL or Per Core
Licensed Per Core
Note: Text in blue indicates new feature for 2016
Microsoft Confidential- NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. How to license SQL Server 2016
Licensing Server + CAL
Per Core

7. Licensing in the Server + CAL Model
Server & Tools Business
6/3/2018
Licensing in the Server + CAL Model
Available for SQL Server Standard and legacy SQL Server Enterprise Edition Server
Licensed per server, CALs required for all users and or devices accessing the server software
CALs allow access to multiple licensed servers
SQL Server 2016 CAL
CALs grant access to the same or earlier version of server software
SQL 2016 Standard Edition Server
Individual Server VMs
Legacy SQL Server Enterprise Edition Server
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Licensing in the Per Core model
Server & Tools Business
6/3/2018
Licensing in the Per Core model
Available for SQL Server Standard and Enterprise Editions
No more core factor table, simply a 4 core license minimum for both physical and virtual operating system environments
Physical cores per processor
No longer shipped
Available on the market 1 2 4 6 8
Core licenses
required 4 4 4 6 8
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Deploying SQL Server 2016 Virtualization licensing License mobility
Fail-over servers (high availability)

10. SQL Server 2016 licensing scenarios
6/3/2018
SQL Server 2016 licensing scenarios 1
Virtual machines Licensing Server + CAL 2 3 4
Virtual machines Licensing with Cores
Moving workloads to a private cloud
Licensing failover servers
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Virtual machines – licensing Server + CAL
Server & Tools Business
6/3/2018
Scenario 1
Virtual machines – licensing Server + CAL
License VMs with server licenses
SE Server – 1 VM per server license
EE Server (Legacy) – 4 VMs per server license (Max 20 total v-cores per server license)
License each user/device with a CAL
Server license mobility only available with SA
VM 1
VM 2
The Server/CAL model also offers the ability to virtualize workloads in Standard Edition. In this scenario, for each virtual environment where you install an instance of one of these editions, you must purchase a Server license. Legacy Enterprise Edition servers will continue to have the use rights they have today, which means that one virtual server can have up to four virtual machines. However, there is a maximum of 20 v-cores per server license.
User CALs
Device CALs Or
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Virtual machines – Licensing with Cores
Server & Tools Business
6/3/2018
Scenario 2
Virtual machines – Licensing with Cores
License virtual cores in each virtual machine (VM)
Minimum 4 core licenses per VM
Do not need to license all of the physical cores
Available for Enterprise & Standard
License mobility only available with SA
VM 1
8 core licenses
VM 2
12 core licenses
When we think about moving workloads into a virtual infrastructure; whether they are consolidating and moving and existing workload into virtual machines, or whether they are deploying new workloads, we offer our customers new, industry-leading innovations in licensing with simplicity and flexibility. This means customers will be able to license individual VMs for just the power they need. So in this example, there are 8 virtual cores allocated to VM1, and that customer would purchase 8 core licenses. For VM2 there are 12 virtual cores allocated, and so the customer would purchase 12 core licenses.
Virtualization is how customers can carve out a subset of the physical server’s compute power and pay for just the power they need. Again, they do that based on the number of virtual cores they need. There is a minimum of 4 core licenses required for each individual VM. Software Assurance offers License Mobility which enable customers to move virtual licenses around on a machine, or to a hoster. This is about carving out the compute power you need through a VM. It is available for Enterprise and Standard Editions.
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Private cloud – License with Enterprise cores
Server & Tools Business
6/3/2018
Scenario 3
Private cloud – License with Enterprise cores
License all physical cores on the server with Enterprise Edition core licenses
Unlimited virtualization offered as a SA benefit
Without SA, 1 virtual machine per EE core license
Ability to handle dynamic workloads
Deployment of a high number of VMs
Hyper-threading used to allocate incremental virtual cores
VM 1
VM 2
VM 3
VM 4
Customers who want to deploy very high scale and very dense SQL Server private clouds have an ultimate licensing option to provide increased flexibility and cost management. They can do so with Enterprise Edition cores. In this case, the most cost-effective and manageable route is to license all of the physical cores in their SQL private cloud with Enterprise Edition. With Software Assurance, the customer has unlimited virtualization rights within that infrastructure. If they don’t purchase SA, they receive the right of one VM Per Core license.
VM 5
VM 6
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Server & Tools Business
6/3/2018
Licensing failover servers–What’s changing? Enabling the SQL Server fail-over SA benefit in public cloud environments
With SQL Server 2014, fail-over servers were enabled with Software Assurance
With SQL Server 2014:
Combined with license mobility, provides full flexibility for managing both planned and unplanned downtime on dedicated or 3rd party shared servers
Without SA both active and passive servers must be separately licensed
License terms updated in the December 2015 Product Terms
With SQL Server 2016:
No changes:
Passive SQL server is granted through Software Assurance benefit
90 day reassignment rule is waived due to License Mobility SA benefit
Dedicated server
Data movement A P
3rd party shared servers
New scenario enabled A P
Data movement
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. SQL 2016 BI Server license grant
Server & Tools Business
6/3/2018
SQL 2016 BI Server license grant
With the introduction of SQL Server 2016, BI Server will no longer be offered
BI Server customers with active Software Assurance transition to SQL EE Server (Server + CAL)
Grant preserves the customer investment in a Server + CAL model while providing advanced BI
No cost increase to the customer; BI Server was priced the same as EE Server
How the license grant will work:
At post SQL 2016 GA SA renewal, customer may renew BI Server SA into SQL Server EE SA
Servers on the customer agreement at the time of announce (and that will have SA coverage at SQL GA) are eligible for the grant
Grant is 1 BI Server SA to 1 SQL EE Server SA (1 to 1)
EA customers will eligible for a single true up, with a cap of 25% additional of their BI Server estate
EA Example Scenario:
Grant Announcement
SQL 2016 GA
1st True Up
Customer has 4 BI Servers covered under their EA
Customer has active SA
Customer can renew SA into 5 EE Servers
4 original BI Servers
1 EE Server true up (25% of the BI estate)
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Pricing & licensing Summary
6/3/2018
Pricing & licensing Summary
SQL Server 2014
SQL Server 2016
Net change
Pricing and licensing
Pricing
Standard Per Core and Server + CAL
Enterprise Per Core
None (Price Per Core/Server/CAL and pricing models are unchanged)
Licensing
Primary license with active SA grants secondary running “warm” instance
License mobility for SA overrides 90 day reassignment rule.
None
SQL PDW licensed through PDW software SKU
SQL PDW software SKU discontinued
PDW licensed through SQL EE Per Core
Introduction of failover servers benefit for cloud deployments using license mobility
Introduction of failover servers benefit for cloud deployments (introduced in Dec. 2015).
SQL BI
Migration
SQL BI Server offered for Server + CAL deployments
SQL BI Server is no longer offered
Transition paths in place for customers who purchased BI edition with SA
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Summary No changes to licensing models
SQL STD – Server + CAL & Per Core
SQL Server EE- Per Core & EE Server SA for legacy Server + CAL
Failover Servers updated to include cloud deployments
Software Assurance still required for passive server benefit
When using license mobility for cloud deployment, passive server benefit granted in cloud
Summary
PDW now licensed through SQL EE Per Core
SQL Server EE Per Core licenses used to license and run SQL PDW on the Analytics Platform System Appliance (APS)
BI Server Edition no longer offered
Transition in place for BI Server customers with active SA at the time of SQL Server 2016 GA
GA targeted by the end of CYH1
Microsoft Confidential- NDA

18. 6/3/2018
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Microsoft Assessment and Planning Toolkit
Agentless utility that can be configured to scan the servers in the environment
Generates reports that describe the SQL Server instances, virtual host to guest mappings and physical machine properties
Free download
Build a SQL Server 2014 transition report
Microsoft Confidential- NDA

20. Maintaining legacy EE server deployments
Server & Tools Business
6/3/2018
Maintaining legacy EE server deployments 1
SA SKU only will continue; upgrades available to new versions
(For servers with 20 cores or fewer)
Enterprise Edition cores (For servers with more than 20 cores) 2
SQL Server 2014 EE Server licenses can only license servers with a total of 20 cores or less OR 3
Customers may continue to renew EE servers with SA
Microsoft Confidential- NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.