1. Analysis (SWOT Analysis + Competitors Analysis)
Marketing Plan Guide
Industry
Situation Analysis
Analysis (SWOT Analysis + Competitors Analysis)
Objectives (S.M.A.R.T. outcomes based on brand awareness, conversion)
Objectives
Target Audience (demographics, psychographics, geographics)
Strategy
Positioning (Unique Value Proposition - what makes you different for your target audience)
For ……. target customers………
Who ……. have the following problem…….
Our product is a ……… describe the product or solution…….
That provides………this solution to the problem…………
Unlike ……. reference the competition…….
Our product/solution……. describe the unique selling proposition………..
Tactics (marketing mix: product, price, place, promotion, physical evidence, processes, people, partnerships)
Tactics
Budget, Timeline & Action Plan (how much is available & who is responsible)
Actions
(periodic review)
Measurements (tracking the plan to ensure it is on track with goals & objectives)
Control