1. Microlending Academy Peer Discussion
OFN: Business Model Canvas

2. Today’s Agenda Review key points from OFN webinar
Review some of their suggestions
Discuss
Give feedback on role or services CAMEO could provide

3. Today’s Questions Have we clearly identified our Customer Segments?
Have we developed a Value Proposition for each customer segment?
Do we have the right Infrastructure to deliver our value proposition to customers?
How are we doing on our two Bottom Lines: sustainability and social impact?

4. Business Model
A business model describes the rationale of how an organization creates, delivers and captures value.

5. Why Bother?
Many businesses decline because the assumptions that inform their fundamental business decisions -- about society, markets, customers, products, technology, mission -- become obsolete or invalid.
Peter Drucker

6. Invisibility
Why is it so difficult for companies to pull off the new growth that business model innovation can bring?
Here’s why: They don’t see their current business model well enough to know if it would suit a new opportunity or hinder it, and they don’t know how to build a new model when they need it.
Harvard Business Review

7. Business Model Generation
Alexander Osterwalder and Yves Pigneur

8. Business Model Canvas Elements
Identify Customer Segments
Develop a unique Value Proposition
Assess Infrastructure
Review Bottom Lines: Profit and Impact

9. Identify Customer Segments
Don’t view all customers equally.
Who are you creating the most value for?
Which customers are creating the most value for you in terms of sustainability, impact and mission?
What customer problems are we solving?
What is the best way to reach them?
What kind of relationship do we want to have w. them?

10. Customer Avatars
avatars
Laura Kinoshita: Customer Avatar Workbook
Profit With Vitality.com
How to interview customers: “All In Start Up” by Diana Kander

11. Value Proposition
What you offer that is special to your most valued customers
How is what you offer unique
Must reflect the mindset of the customer
Like the avatar, the more specific the better

12. Value Proposition Formula
For (name your avatar)
Who is dissatisfied with (alternatives to you)
Our product is (define in client-centered terms)
That provides (key problem-solving element)
Unlike (product alternative)

13. Infrastructure Elements
Activities
Resources
Partners
Processes
Decision-making

14. Cost Revenue
Financial Sustainability
Social Impact

15. What Do You Think? Would it help to re-assess your Business Model?
Could CAMEO help in some way?
Have we clearly identified our Customer Segments?
Have we developed a Value Proposition for each customer segment?
Do we have the right Infrastructure to deliver our value proposition to customers?
How are we doing on our two Bottom Lines: sustainability and social impact?

16. Thanks!!