1. Business Intelligence
Megan Amberson
Mallory Conger
Tamara Day

2. What is Business Intelligence (BI)?
“A set of business processes for collecting and analyzing business information. This includes the technology used in these processes, and the information obtained from these processes.” (Wikipedia.org)

3. What Counts?
Various software programs have been developed to ease the work of gathering and analyzing large quantities of data.

4. EXAMPLE (Safeway Club Cards)
BI Technology
TERM
DEFINITION
EXAMPLE (Safeway Club Cards)
Data Warehouse:
A repository of integrated information from various sources, for queries and analysis (Wikipedia.org)
A summary of data collected from every Safeway card used in all Safeway stores.
Data Mart:
A subset of a data warehouse. Contains specific, predefined groups of data.
(Wikipedia.org)
Customers purchasing Pepsi and customers purchasing Doritos.
Data Mining:
Exploration of the data contained in data warehouses or marts in search of patterns.
Do customers that purchase Pepsi also purchase Doritos?

5. Business Processes Example
“Extending UML 2 Activity Diagrams With Business Intelligence Objects” (pg.10)

6. Finding Patterns in Data
Many methods can be used to find usable data out of the volumes generated in today’s technology driven world. These can include:
Decision Trees: has limited applicability and works best for classification tasks
Genetic Algorithms: selection of data that best fits optimal criteria
Nonlinear Regression Methods: based on searching for a dependence of the target variable on other variables.

7. Business Intelligence Companies (Gartner’s Magic Quadrant)
SOURCE:
Figure 1. Magic Quadrant for BI Platforms, 1Q06

8. Gartner’s Criteria for Evaluation (2)
Ability to execute
Product/Service: (HIGH)
Overall Viability: (HIGH)
Sales Execution/Pricing: (STANDARD)
Market Responsiveness and Track Record: (LOW)
Market Execution:. (LOW)
Customer Experience: (HIGH)
Operations: (STANDARD)

9. Gartner’s Criteria for Evaluation
Completeness of Vision
Market Understanding: (HIGH)
Marketing Strategy: (STANDARD)
Sales Strategy: (STANDARD)
Product Strategy: (HIGH)
Vertical/Industry Strategy: (LOW)
Innovation: (HIGH)
Geographic Strategy: (STANDARD)

10. What do the Quadrants Mean?
Leaders
(Global companies that offer a complete range of products)
Visionaries
(Market thought leader and innovator with gaps)
Challengers
(supplementing current business offerings)
Niche Players
(only offering a specific part of BI, not a complete package)

11. Profile of Companies and Products
Microsoft
Late to market mover, but going in right direction
Actuate
Good understanding of the market, but facing difficulty proving legitimacy
Cognos
#1 company in BI software and performance
Hyperion
Broad array of BI capabilities and good overall vision

12. Top 10 Trends in BI during 2006 Information Quality
Master Data Management
Data Governance
Enterprise-Level BI
Regulatory Compliance

13. Top 10 Trends in BI during 2006 Enterprise Data Transparency
Actionable BI
Service-oriented Architecture
Rightshoring
Semi-structured and Unstructured Data

14. The Future of BI Gartner’s Predictions for Year-End 2007
3 main continued trends
-Consolidation
-Strategic to Operational
-More Sophisticated Analytics

15. QUESTIONS?????