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Matt Carlson
Business Recruitment Manager
20120 E. Mainstreet • Parker, CO • phone •

2. Parker – Where We Are

3. We Are Part of the Denver Metro Region
Physically – 21 Square miles
Structurally – Home Rule Municipality
Philosophically – 1 of 70 ED organizations who make up the region

4. Community Profile Population 50,789 Trade Area Population 126,000
Area in Square Miles
Median Age
Median Household Income $99,534
Median Home Value $435,250
Educational Attainment:
Bachelor’s Degree or Higher %
Master’s Degree or Higher %
Founded in 1864
Incorporated in 1981
2,946 licensed businesses

5. History of Parker 1982 – 200 homes incorporate (approx. 500 pop.)
2002 – 10,000
Today – 17,000 Housing Units (Approx 50,000 pop.)
2025 – 30,000 Housing Units (Approx 95,000 pop.)
Our history is one of rooftops and retail…
Thought of as “bedroom community” to Denver

6. Planning History
Euclidian Zoning As Part Of Unincorporated Douglas County
County Zoning Adopted As Part Of Incorporation
+/- 20 Years – Planned Urban Development (<70 Pds)
Moving Toward More Defined Uses

8. What ARE The Opportunities In Parker

10. 3 Urban Renewal Districts
Encompass Approximately 20% Of Town Of Parker
Each Have Very Unique And Distinct Characteristics
Some Are Overlaid By Metro Districts And/Or Enterprise Zones
Multiple PDs Are Included Within These Districts
Four Water Districts
Euclidian Zoning Still In Effect In Many Places
How Do We Convey These Complexities To Prospects?

11. Further Challenges Unique Story Need To Look Bigger Than We Are
Parker Is VERY Small
Aren’t Big Enough To Draw The Attention Of National Developers
Physical Location -- We Are Located At The Fringe
Many Available Sites Are NOT On The Market (i.e.Listed By Brokers) OR Are Speculative Assemblages Within Urban Renewal Areas
So These Are NOT Available Within Commercial Property Databases
Unique Story
Need To Look Bigger Than We Are
Need To Differentiate & Get Noticed

12. But If People Don’t Know You Are There…
All The Usual Suspects…
Community Profile
IEDC Data Sets
Strategic Advantages (Access, Workforce, Quality of Life, Educational Attainment)
Available Sites
And the answer is … A WEB SITE
We have one
it even won an IEDC Award
Available sites – why not list the data there???
(and let’s face it…how many searches start with “find me a town at the fringe of a Metro area with 50K people…”)
But If People Don’t Know You Are There…

13. Get Selectors/Developers Attention
So I Needed A Way To…
Get Selectors/Developers Attention
Focus Searches To “Target” Properties
Move Those Properties Forward
Speed The Entitlement Process
Begin Conversations With Interested Parties
Allows me to get on my soap box for just a minute…
ED is by its nature a high touch business
But the proliferation of data and the ease with which selectors can slice/dice from an armchair Has made the business even MORE transactional in nature (if that is even possible)

14. Enter OppSites Allows Us To:
Group All The Salient Data In One Place (Allowed Uses, Underlying Zoning, PD Documents, Design Standards, Incentives, Special Districts, Etc.)
Subtlely Educate (By Presenting Alternatives)
Proactively Reach Out To The Very Individuals We WANT To See Us
Take a SPECIFIC site – Listed or NOT

15. Isn’t This Just MORE data???
As Part Of The Region (And One Of The Grey Haired Guys) I Get Asked To Evaluate New Ways To Present Data All The Time
“Look At All This Data…we Can Make It Pretty…now How Can We Help You With It?”
Data Isn’t The Story – Just A Means To An End
Oppsites Allows Us To “Tell The Story” (using Data Where Applicable)
I DON’T think so…
The difference is this…
Knowledge is distinctly human…and it is the assemblage of disparate information (data) shaped by experience and insight to form a educated answer
Disclaimer…
Oppsites Allows Us To Convey Knowledge To Our Clients And Help Them To Make Informed Decisions

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Thank You
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That concludes my comments…
I will be happy to answer any questions folks have
And I will turn this back over to John
Matt Carlson
(303)
20120 E. Mainstreet • Parker, CO • phone •