1. Business Format System
New Associate Training Series
Business Format System
The Follow-Up

2. THE FOLLOW-UP
You had a guest to the corporate overview or you did a One-on-One presentation? Congratulations.
What happens next?

3. THE FOLLOW-UP
The Follow-up refers to the steps taken after a Corporate Overview or One-on-One to help the guest become a new Associate.

4. THE FOLLOW-UP
After your guest has attended a Corporate Overview, you take him/her to your SMD or trainer to schedule a follow-up interview.
At any point, if the prospect / invitee decides not to pursue the business opportunity, you transition to a prospective client process. (See Follow Up Section of
REMEMBER: If your guest later needs to reschedule her appointment, tell her to call the person with whom she set the appointment and to do so as soon as possible. Once you find out about a need for rescheduling, immediately call your leader and let him know your guest will be calling to reschedule.

5. BFS FOLLOW-UP Prospecting Duplication Approach / Contact KTP/CLIENT
Referrals NO
YES
Presentation NO
YES
Follow-up * NO
YES
Join/Start-up
*(See Follow Up Section of

6. THE FOLLOW-UP
Just as controlling the point of contact is important on the front end, the follow-up is equally critical on the back end.
The objective is always to move the prospect through the Eight Speed Filters as quickly as possible, and get him/her off to a fast start in the business.
When these two components are properly executed, you will likely recruit a higher percentage of people and, at the same time, have a higher volume of sales — a by-product of running a relationship marketing business system.

7. The Eight Speed Filters Fast Start Program (Complete Filters 5 - 8 within the first 10 days)
1. Stay After the Corporate Overview for MOZONE.
2. Pick up CORPORATE OVERVIEW INFORMATION KIT.
3. Commit to a FOLLOW-UP INTERVIEW during the day within 24 to 48 hours.
4. COMPLETE interview /sign up.
During the Follow-Up Interview complete the Associate Membership Agreement.

8. The Eight Speed Filters Fast Start Program (Complete Filters 5 - 8 within the first 10 days)
5. DEVELOP A PROSPECT LIST. Sit down with your Leader and spouse to develop a Prospect List and identify the Top 25 Target List.
6. CREATE A BUSINESS PLAN / Determine Immediate Goals
7. MATCH-UP WITH YOUR LEADER AND GET OFF TO A FAST START. Immediately begin to invite people to the Corporate Overview or to do a field presentation to begin the recruiting process to build your team.
8. Finalize Your Personal WFG FINANCIAL DREAM MAP.
Together with your leader and your spouse, complete the personal financial review, and determine which concepts and products might fit your individual needs.

9. The Follow Up Interview
The main goals of a follow-up interview are to
QUALIFY PROSPECT AS RECRUIT OR CLIENT
Get the WFG Associate Membership Agreement (AMA) filled out
Get a strong commitment
Cover the “7 Keys to a Fast Start”
Prepare the new recruit for opposition from friends and family members
Set an appointment for a Financial Needs Analysis (FNA/KTP)
Get the new recruit into the field within hours

10. Keys to a Successful Follow Up Interview
Make sure the Follow-Up Interview is conducted at the office during the daytime ideally. It is also best if spouse can attend.
The trainee (you) must be present and positively reinforce the leader. Watch and learn.
The first 5-10 minutes are for the Leader to build rapport with the new prospect.

11. The Follow Up Interview
The Follow-Up Interview will address the following questions with the new Prospect:
What intrigued you the most about what you heard at the corporate overview?
Tell me a little about yourself, your upbringing, education, family, etc.
What do you like the most/least about your current career path?

12. The Follow Up Interview
What do you see as the benefits to associating with World Financial Group?
Can you see yourself doing what you are doing now for the rest of your life?
If you could do something different & make good money in it, like WFG, would you do it?

13. The Follow Up Interview
How much time are you now spending earning a
living? Or, what is your working schedule like at this
time? Or, how much free time do you have on a
weekly basis? Or, are you free on Tuesday evening &
Saturday morning?
Can you see yourself being your own boss? And
owning your own business?
If we could train you to become a future leader, does
that appeal to you? Why?

14. The Follow Up
The Follow-Up interview should result in a recruit decision.
If the Interviewee decides not to pursue the business, the Leader will transition to the prospective client process and complete a Financial Needs Analysis (FNA).

15. BFS FOLLOW-UP Prospecting Duplication Approach / Contact KTP/CLIENT
Referrals NO
YES
Presentation NO
YES
Follow-up * NO
YES
Join/Start-up
*(See Follow Up Section of

16. THE FOLLOW-UP
When the Interviewee decides to affiliate with WFG, the Follow-Up merges right into the Start-Up, and the first steps occur during the Follow-Up interview:
Complete the WFG AMA.
Compile the Recruit’s prospect list.
Call and set up 5 appointments in the field immediately. (KTPs)
Identify and invite three close family or friends of the recruit to be invited to the next Corporate Overview.
Set a time to meet with the recruit and his/her spouse to develop the business plan and the Financial Needs Analysis.
Review the BFS 6 Steps with him/her, with special emphasis on the Invitation.
Review the 7 Keys to a Fast Start.
Prepare the new recruit for opposition, as well as for the regulatory expectations and expenses associated with working at WFG.

17. Seven Keys to a Fast Start
During the follow-up interview, cover the following important points :
1. Attend all meetings.
Learn and perfect the Business Format System.
Set an example for your team.
2. Develop a complete prospect list.
Add names to the list, don’t eliminate them.
Always carry your list with you, work it and constantly update it.
3. Master the invitation.
Avoid the Scenario of Disaster.
Sell the dream and show enthusiasm.

18. Seven Keys to a Fast Start
4. Set goals.
Decide exactly what you want to accomplish.
Write down your goals and read them aloud twice a day.
5. Begin field training immediately.
Follow the Associate Field Training program.
Learn the business firsthand from experienced leaders.
6. Remain positive.
Have a positive mental attitude at all times.
Don’t let negative people kill your dreams.
7. Be coachable.
Follow the system.
Align yourself with your team leader and WFG.

19. THE FOLLOW-UP
The Leader may assign / introduce a qualified match-up Field Trainer at this point and hand over the new Recruit to him to begin the Start-Up process immediately.
Time is of the essence. Start-up should not be delayed for any reason.

20. Congratulations!
You are on the way to building your successful business at WFG.
The moment you have a recruit, you become a Leader, and you give up the right to fail.
Even if you are not yet licensed and not a Qualified Trainer, you still have leadership responsibilities.