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Northern Valley’s Agribusiness Project

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1 Northern Valley’s Agribusiness Project

2 Northern Valley’s Agribusiness Project
Royalties for Regions funded Shires of Chittering, Gingin and Dandaragan Chittering Chamber of Commerce Approximately 3 year project

3 Northern Valley’s Agribusiness Project
Market opportunities for products grown in the region Local, interstate and export market opportunities Horticulture, grains, livestock

4 Northern Valley’s Agribusiness Project
Interface with water for food project Infrastructure resources, power and roads Water availability Water use and crop production

5 Northern Valley’s Agribusiness Project
Planning workshop December 2016 Key product industry profile and case studies Potatoes Citrus Mangoes Carrots in some aspects Out of specification product options

6 Northern Valley’s Agribusiness Project
Seasonal production scope Regional production scope Out of specification product Out of specification product options

7 Northern Valley’s Agribusiness Project
Food processing opportunities Feed stock for food processing Curtin Uni to support out of specification product usage options Investment business cases for food processing

8 Spiralizing: The Transformation of Traditional Vegetables

9 Northern Valley’s Agribusiness Project
Target markets China, Japan, South Korea, Malaysia, Middle East through FTA’s Food Safety Changing demographics Strategic market advantage

10 Northern Valley’s Agribusiness Project
Long term target products characteristics Application of technology Mechanisation advantage Combine to give market advantage

11 Northern Valley’s Agribusiness Project
Big food trends Struggling to make good profit margins Big food investing in start ups through seed capital funds Big food buying market share through start ups

12 Reynolds America 65 10.1 Altria Group BAT 44 20.0 Philip Morris Int SAB Miller 33 16.5 AB InBev Diageo 31 Mondelez Johnson & Johnson 28 13.5 Reckitt Benckiser Japan Tobacco 25 17.9 Coca-Cola Co Pernod Ricard 19 9.5 L’Oréal Source: OC & C (UK), 2016 *based on 2015 (or nearest) financial data

13 *based on 2015 (or nearest) financial data
Carlsberg -0.3 9.7 Dean Foods Kirin Breweries 1.8 15.2 Con Agra Bunge 3.0 28.1 ADM Nippon Meat Packers 3.8 10.0 Arla Foods Royal Friesland Campina 5.2 Tyson Foods JBS 5.6 47.9 Suntory Tingyi 5.9 9.0 Asahi Breweries Source: OC & C (UK), 2016 *based on 2015 (or nearest) financial data

14 Kellogg builds margin but fails to stem sales slide
Kellogg Mimics Unilever and General Mills and Sets Up Fund to Find Tomorrow's Star Companies 21 Jun Kellogg is following the likes of General Mills and Unilever by launching an investment fund which will invest around $100m in start-ups, in the hope of identifying the Chobani of tomorrow. The investment fund, called eighteen94 capital, will make minority investments In companies "pursuing next-generation innovatfonm including start-ups pioneering new ingredients, foods, packaging and technology. Imperial College London

15 Northern Valley’s Agribusiness Project
Simplifying ingredients Eating habits changing to snacking Fit product into market use, Chicken in China

16 *.. 23 Walmart

17 Meal for Seven. Apartment in Hangzhou, 2016

18 Northern Valley’s Agribusiness Project
Business need to be ready for investment in diversification Seed capital has minimum requirements to invest in a business Match the demand


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