1. Round Table Blood Donation Campaign
14th March 2016

2. Blood Donation
Blood donation is a voluntary procedure. You agree to have blood drawn so that it can be given to someone who needs a blood transfusion
Millions of people need blood transfusion each year

3. What we have done in Nepal in 2015?
14th March 2015 Nepal –
Blood Donation Campaign under Round Table Nepal Banner
4 cities
418 pints of blood
280 members

4. Concept
Blood Donation Campaign to celebrate Round Table Day – 14th March
Why is it different?
Create Large Scale Mass Awareness on blood donation – who, why, what?
Give platform to promote Round Table as a brand
High Mileage with minimum investment
Coverage
53 Countries Tables members.

5. Planned geography

6. Working plan
Blood Donation Campaign will be under the national banner of the participating countries
All communications and promotion will share one common master design with minimum required local adaption
Identify Cities and blood collecting points in cities
Identify national and city coordinators
Tie with local Red Cross
STOP all blood donation campaigns led by Round Table from 14th December 2015 onwards in all the participating Countries
Synchronized promotion with one calendar
Collection of Blood, updates, handover to red cross

7. Time Line 15th Jan 2016 15th Feb 2015 14th March 2015
Confirmation from all participating Nations on the following–
Tablers informed and roped in
Cities identified and confirmed
Collection venues in each city identified
Coordinating team for each city formed
In each City tie up with –
Red Cross or Similar Body completed
Sponsors roped in
Tentative Confirmed blood donors list is made
Tentative Collection forecasted
Media informed.
Event Day:
Venue Set with branding & Messages
Blood Collected and handed over the partner (Red Cross or Similar)
Refreshment to donors
Photos taken and updated
Collection Report shared
Update on FB
Press informed
MID Jan – “BOOK YOUR DATE” promotions Start on Social Media - FB, Whatsapp message, Mailer and budget permitting on newspaper ad . Event promotions are put up at member organizations.

8. Process

9. Confirmation of plan by Associations (by 15th Jan 2016)
1. Participating Cities
2. Number of participating tables in each cities
3. Expected number of donors & collection
3. Tie up with Red Cross or similar bodies
4. Sponsors roped in

10. Sample artwork
logo
Backdrop
Certificate
Invite

11. Promotions Face book Mailers Whatsapp Press
Print Advertisements where budget allows
Rope in local celebrities for getting better press

12. Awareness campaign - face book awareness drive; posters released & promoted in all participating countries simultaneously
SAMPLE ONLY

13. Expected expenses sample images Refreshment for donors
Venue cost (usually venues give for free for a noble cause)
Banner & other branding
Promotion (if budget permits)
Attractive RT branded Giveaway with message for donor – like t-shirts with RT blood donation message in a very attractive design / cap / badge
sample images

14. FAQ – how to do it