1. Jack Powers INTERNATIONAL INFORMATICS INSTITUTE ADVISORY COUNCIL FOR CAREER & TECHNICAL EDUCATION
The People Factor: Training and Developing Staff
Convergence of Digital Multimedia for Publishers Conference
State Administration of Press, Publications, Radio, Film and Television in cooperation with the SUNY Global Center / November 29 – December 2, 2016
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2. Jack Powers INTERNATIONAL INFORMATICS INSTITUTE
ADVISORY COUNCIL FOR CAREER & TECHNICAL
EDUCATION

3. Innovation Happens Hot Metal Typesetting 1884 1985 Desktop Publishing
1875 Photolithography
1884
Hot Metal Typesetting
1969 Computer Mouse
Electronic Color
Desktop Publishing
1990 PhotoShop
1993 PDF
World Wide Web
1991 Digital Photography
Digital Video
Social Networks
Smartphones

4. Seeing The Future New Technologies > New Products >
New Businesses
What about…
my Customers?
my Market?
my Employees?
my Capital?
my Mission?

5. Building a Team Grow Your Own Producer vs Enthusiast
Professional Development
Inside or Out
Colleges or New Sources
On-line or Blended Learning
Vendor Instruction
Recruiting, Screening, Evaluating, Trying Out, Selecting, Retaining

6. Building a Team New Graduates Interns and Apprentices
Partnering with Schools
Professors vs Practitioners
Externships

7. Building a Team Multimedia Experts Competitors and Collaborators
Thought Leaders
Narrow Expertise

8. Multimedia Careers Mobile Applications Developer Programmer
Search Engine Optimization Specialist Coder
Web Content Strategist Editor
Information Services Coordinator Librarian
Digital Marketing Manager Marketing Mgr
Big Data Analyst Database Admin
Privacy Officer Ethics Officer
User Experience Designer Comp Designer
Cloud Services Specialist Sys Admin

9. Managing Talent Creating a Competitive Profile
Glassdoor.com, Payscale.com,
LinkedIn, social media
Recruiting Events
Legendary Interview Process
Non-Cash Compensation
Opportunities for Growth

10. Educating Audiences Teachable Media Delivering the Impossible
…which soon becomes indispensable

11. Educating Audiences

12. Educating Audiences

13. Multimedia Delights Customization Personalized media Timeliness
Instant access
Comprehensiveness
Abundant images, ideas, titles
Searchability
On-demand information
Economy
Cheap and targeted
Transaction
Linked and commercial

14. Multimedia Disappointments
Ubiquitous Intrusive Advertising
Personalized adtech
Privacy Violations
Total tracking
Identity Theft
Phishing,
Copyright Violations
Sharing without attribution
Fake News
Anyone can post

15. Evolving Media Interfaces

16. Jack Powers INTERNATIONAL INFORMATICS INSTITUTE MEDIA TECHNOLOGY & DESIGN INDUSTRY ADVISORY COMMISSION
The People Factor: Training and Developing Staff
IN3.ORG /
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JackPowers