1. THE ROLE AND DISRUPTIVE IMPACT OF WIRELESS LIGHTING CONTROLS
By Beatrice Witzgall, CEO LumiFi

2. How Does Connected Lighting Work?

3. The Power of Lighting Controls
Transform your space with various atmospheres and light scenes to create an emotional connection and identity of your space.
Fashion 26 Hotel, NYC
Hotel Lobby
DAY TIME
EVENT / GOING OUT
LATE NIGHT
SUNSET / LOUNGE
Transform your space with various atmospheres and light scenes
to create an emotional connection and identity of your space.

4. How do traditional lighting controls work?
Legacy systems are based on a wired connection; hardware heavy,
proprietary software and installed by experts.
SMARTPHONE ROUTER ELECTRICAL DIMMER REMOTE LIGHTING
PANEL DRIVER FIXTURE
Market Players:
Savant, ETC, ... Enlighted
Market Players
Over decades established companies and sales force with little innovation

5. Traditional Lighting Controls
CONS OF TRADITIONAL AND LEGACY SYSTEMS
HARDWARE heavy: special equipment requiring 3rd party installers
A programmer is needed for every light settings change
SPEACILITY LABOR intensive:
Current systems are closed, proprietary and are inflexible
electricians, installers, integrators, programmers
Provide consumers with professionally designed lighting moods.
INSTALL heavy: WIRING required
EXPENSIVE: ~$6K for one room;
~12-18K for a lobby; $30,000 - $100,000 for a large house or install
Target Market: Only for to B2B and high-end home applications
Immobile and impractical for retrofitting and the rental market

6. Code regulations & Implications
Compliance — Applies To New Construction And Any Project Requiring
Building Permit
ASHREA 90.1 Summary
Big Implications On Lighting Control Software;
Almost All New Builds Must Have Control Capabilities

7. Compact Fluorescent (CFL)
Cost Savings: LED vs. Other Bulbs
Energy Efficiency
Incandescent
Compact Fluorescent (CFL)
LED
WiFi LED*
Life Span (average)
1,200 hours
8,000 hours
50,000+ hours
hours
Watts of electricity used (equivalent to 60 watt bulb)
60 watts
13-15 watts
6-8 watts
12 watts
Cost
$1.50
$3.00
$8.97*
$14.97
Price of electricity/hour (NY=$0.163)
$0.0978
$ $0.0025
$ $
$0.0020
Electricity Cost Used over 50k hours
$489
$ $122.25
$48.90-$65.20
$100
Bulbs Needed for 50k Hours of Usage 40 5 1
Replacement Cost
$60
$15 $0
Total 50,000 Hour Lighting Cost
$549
$ $137.25
Savings over life of LED Bulb
77%-75%
91%-88%
82%
Rebates of up to $15 per bulb available with LED

8. The Internet of Things (IoT)
50 billion smart devices by 2020
European and North American Lighting Controls Market = $2.4 Billion by 2016,
Global Lighting Controls Market = $4.3 Billion by 2020
Demand generated by customers seeking energy efficiency, sustainability and
convenience.
WiFi Enabled “smart devices” will save energy, learn usage patterns, automate functions and change how we live.
New streams of user data and analytics will allow brands to connect, predict and serve their customers in a more engaged manner.

9. The Drive To Personalize
Lighting completes the experience of the connected home/hotel.
Makes once expensive luxury lighting control easy, affordable and accessible for the mass market
Elements
of the
Smarthome

10. WiFi = SimpliFi
Wifi enabled lighting is a fraction of the cost: less than >$200-$400 for a single room
WIFI BULB(~$60)
FIXTURE WITH WIFI CHIP
WIFI WALL PLATE (~50)
WIFI ADAPTER (~50)

11. > DIY - SETUP
DIY: Easy to install; simple for refits AND REPLACEMENTS
SMARTPHONE
WIFI BRIDGE - GATEWAY
LIGHTING FIXTURE

12. How Connected Lighting Works
hardware and software need to be integrated
LIGHTING HARDWARE
WIRELESS CONNECTION
CONTROL SOFTWARE
Replace your light bulbs or hardware with WiFi enabled devices.
Connect the gateway from your starter kit with your home WiFi router.
Download application and enjoy your new lighting experience.
Wifi enabled lighting and gateways are readily available at major retail outlets
Market Players & Manufacturers
Wifi enabled lighting and gateways are readily available at major retail outlets

13. Benefits of Connected Lighting
Convenience & Ease Of Use
Have you ever come home and turn dozens of individual lights on?
Use your phone as your convenient remote.
Lighting Controls to Vary Brightness and Colors
WiFi bulbs allow you to make your fixtures dimmable or color changing and you have the controls right on your smartphone.
New Features & Functions
Enjoy additional features that lighting never readily enabled before, such as scheduling / timer: wake-up lighting, lights that automatically turn on when coming home, and remote access.
>> DIY: Do-It-yourself;
no more 3rd party programmers needed
Lighting For Everyone
You can take control in your home or office and integrate what was formerly exclusive and expensive high-end lighting technology without any wiring.
Longevity
LED bulbs last up to 50,000 hours longer and use significant less energy. Over time they pay for themselves with savings on your monthly energy
Portability - Take Your Lighting With You
With portable light bulbs, you can take the technology with you wherever you go - It's simple and easy for refits.
Convenience & Ease Of Use
Have you ever come home and turn dozens of individual lights on? Instead, just use your phone as your convenient remote.

14. Feature Expansion of Connected Lighting
Geo-fencing/Indoor-positioning
Mood music integration – Songza/Spotify/Pandora
Cable/IP/STB home control integration
Jetlag setting for hotel/home
Health care vertical – light as a therapeutic modality
Gaming vertical – immersive gaming experience
Commercial Applications
Learning Algorithms
TBD ?

15. Personalized Lighting Controls
Creates an emotional connection between room and guest.
Value adding convenience that gives your space a personal touch.
Cool, fun and hip; color and dimming is easy now.
Lighting control system at a fraction of the price of a legacy system.
Increased quality of lighting.
Simple to integrate.
Share and connect with simple accessible controls and profile sharing.
Energy savings, utility rebates and tax incentives.

16. Connected Lighting with shared Profiles
One Time Setup & Sharing Settings Between Users: How Does It Work?
ENTER LOCATION
Enter into space
ONE-TIME CONFIGURATION
Download app
Connect to local WiFi
Check Bluetooth is on
PUSH & SCAN
Scan QR code for location profile
Click the physical
bridge button
CONTROL
Change to different
lighting scenes
according to needs

17. WiFi ≠ WiFi
Different technologies & protocols are referred to as “wifi”;
each has different characteristics and pro/cons
Zigbee
LightLink (ZLL)
Zigbee
Home Automation (ZHA)
WiFi
Bluetooth LE
Jennet IP (6LowPen)
Z-Wave

18. Hardware Manufacturers Setup
Possible Relationships Between Software, Gateway And Wifi Enabled Lighting Hardware.
Current:
Each Manufacturers have their own hub
Ideal: Single hub
Multiple Manufacturers are controlled by one hub
The connected lighting alliance shaping the future of lighting
as the open global wireless standard for connecting everyday devices.

19. Hardware >< Software
Software by Hardware Manufacturers
Just controls their own hardware
No interest to control competitor
Often utilitarian; done by engineers
Just another remote light switch with sliders
Smart Home Platforms
Combining multiple segments into one
No focus on lighting or expert know how
Provide individual sliders; not moods
Light Scene programming by users
Expert Lighting Software
Combining multiple manufacturers
Consumer & Commercial applications
Add know how experience
Offering of pre-configured light scenes
Hardware types
There Is A Marriage ….

20. Smart Home Platforms Market Players:
The hub
Who Offers Professional Lighting Expertise In The Smart Home Tech Space?
How Is The Whole Industry Evolving Without Lighting Designers?
Market Players:
> Most Platform providers require their own hub

21. “We Really Think Lighting Is The Gateway Drug To The Connected Home.”
Adoption
“We Really Think Lighting Is The Gateway Drug To The Connected Home.”
Ben Kaufman, Quirky Ceo Oct 17, 2014

22. DIY – App’s & Software Applications
Lighting Controls Turned Now Into An App On Everyone’s Smartphone
Current Interface issues:
Unintuitive, very utilitarian user interface
No emphasis on a meaningful or emotional experience.
Offers a tool of bulbs and sliders for everyone to program.
Does often not allow for multiple manufacturers

23. Connected Lighting: It’s Complicated
“Most of us aren’t lighting design pros. The current state of affairs cannot hold […] hoping Apple, Google or someone else will solve this problem with software.”
Geoffrey A Fowler, Wall Street Journal , Sept, 2014
Over Technical Confusing Expensive
UTILITARIAN
EXPERIANCE

24. Expert Connected Lighting at your fingertips
THANK YOU
For further information, please contact:
Beatrice Witzgall