1. Age Group Composition of the U.S. Population
Baby Boomers
Born 1946–1964
Constituted over one-fourth of the population in 2003
Generation Xers
Born 1965–1975
Have reputation as worldly wise, independent, pragmatic, computer savvy, ad-intelligent consumers
Transparency 2-2

2. Age Group Composition of the U.S. Population (continued)
Echo Boomers
Born 1976–1994
Children of baby boomers
Will have overtaken baby boomers in number by 2010
Transparency 2-2 cont’d

3. Growing Diversity of the U.S. Population
Hispanics and African Americans are about equal in number, while the latter continue to be the slightly largest minority group after 2003
Most U.S. Hispanics (almost 60 percent) are of Mexican origin
The number of Asian Americans is expected to increase over 100 percent from 1990 to 2001
Transparency 2-3

4. Changing Family Composition
Households with only two people
Largest segment today—36 million
 Spend more than any other household
Households with children under 18
Will continue to decrease as baby boomers’ children grow up and leave home
Transparency 2-4

5. Changing Family Composition (continued)
Single-person households
Growing because more people are delaying marriage until completing their education
Good potential customers for the hospitality industry
Single parents
Have relatively lower incomes
Eat out less often than the average American
Less likely to be hotel customers or to travel
Transparency 2-4 cont’d

6. Key Factors of Supply Land and its produce (food) Labor Capital
Transparency 2-5

7. Good Locations for Hospitality Establishments
High-traffic areas
Locations near major destinations
Locations associated with scenic beauty
Transparency 2-6

8. Hospitality Occupations Expected Growth Rates from 2000 to 2010
Growth of U.S. workforce: 15.2%
Management jobs: 12%
Chefs and head cooks: 9%
Foodservice management jobs: 15%
Lodging management jobs: 9.3%
Cooks and food preparation jobs: 12.3%
Food and beverage servers: 22.7%
Flight attendants: 18.4%
Travel agents: 3.2%
Transparency 2-7