1. Generation Y A case study about students Radu Topliceanu
Executive Director
Teodora Saguna
Brand Manager

3. Net profit EUR 96 mn

4. The Facebook Generation
Generation Y
Echo Boomers
Millennials
Generation Me
Net Generation
Peter Pan Generation
The Facebook Generation
Generation Next

6. How can we reach them ?

7. Key factors for a brand that addresses the Y generation
Brand should be
the ‘mirror’ of the generation:
young<=original<=aspirational
interactive and involving
direct, authentic, sincere
Online communication : key factor Social media : builds a strong relationship between brands and consumers

8. Are they worthy ?
Current value
Future value

9. Thank you