1. NEW LOGO STYLE GUIDE & BRAND STANDARDS PREVIEW

2. REASON FOR PRESENTING TODAY:
Branding and marketing consist of more than just the logo itself. Instead, it’s about the colors, fonts, messages, etc. and how all these things help to bring the CSUSM story to life.
Consistent application of brand elements will benefit CSUSM through improved awareness, recognition, and professional appearance.
Full style guide available in about a week at:

3. UNIVERSITY LOGO VARIATIONS
Full Name Hills Above
Full Name Hills at Left
Full Name Text Only

4. UNIVERSITY LOGO VARIATIONS
Full Name Text Only with Divisional Attachment
Full Name Hills at Left with Divisional Attachment
CSUSM Text Only

5. 20 YEAR LOGO VARIATIONS
20 Years Vertical
20 Years Horizontal
20th Anniversary Logos are to be used sparingly! To avoid waste, they should not be used on printed materials with a shelf life longer than 2010.

6. Spirit Logo & Variations
OTHER CAMPUS LOGOS
Spirit Logo & Variations
University Seal
Usage same as before: Spirit Logos for Athletics, Alumni Association, etc.; University Seal for documents authenticating official actions of the President

7. NEW DIGITAL TEMPLATES
PowerPoint
Letterhead (MS Word)
Memorandum (MS Word)
Letterhead and memo available immediately
Currently distributed through divisional administrative assistants, and will be posted to new online location in near future

8. POWERPOINT TITLE SLIDE
Optional Subtitle

9. CONTENT SLIDE OPTION 1
Content goes here

10. Light Beige version will also be available for:
CONTENT SLIDE OPTION 2
Light Beige version will also be available for:
Presentation rooms with problematic lighting
Presentations that must also be printed (to save toner)

11. LETTERHEAD TEMPLATE

12. MEMORANDUM TEMPLATE

13. HEADER OPTIONS

14. HEADER OPTIONS

15. DIVISIONAL LOGOS AVAILABLE FOR:
Office of the President
University Advancement
Academic Affairs
Student Affairs
Finance and Administrative Services
CoAS / CoBA / CoE
School of Nursing
Extended Learning
Athletics (special variation using Spirit Logo)

16. NEW PRINT TEMPLATES
Letterhead Shell
Standard Envelope
Business Cards
All available very soon
While templates have changed, ordering processes virtually the same as before

17. LETTERHEAD SHELL
Whenever possible, please avoid purchasing pre-printed letterhead shells and use digital letterhead template instead.

18. STANDARD ENVELOPE
• Basic logo / text format should apply to most standard envelope sizes
• Special version for Athletics using Spirit Logo

19. BUSINESS CARD OPTIONS

20. SPECIAL: COLLATERAL TEMPLATES
Large Pocket Folder
Large Brochure
Small Pocket Folder
Small Brochure
Small Fact Sheets
Quadfold w/ Detachable Panel

21. IMPORTANT FACTS TO REMEMBER

22. FONTS
Corbel is the standard font to use on all items, digital or printed
All templates come with Corbel predefined, and it is a font that we all have installed on our campus computers

23. EXISTING PRINTED ITEMS
Due to budget restrictions, please do not throw out existing printed items like business cards, pre-printed letterhead shells, etc.
Digital is a different story: You are encouraged to stop using old digital templates and start using new ones as soon as available.

24. NEW APPROVAL FORM
To ensure brand consistency, Communications will now be reviewing and approving all custom print orders that go through Procurement.
This approval will be an integrated step in the procurement process.

25. QUESTIONS OR REQUESTS?
Please Office of Communications:

26. HUMAN 20 NOVEMBER 3! 20