1. Social Media Marketing 101: For the Beginner!

2. Amazing Facebook Stats
Worldwide, there are over 1.71 billion monthly active Facebook users
1.13 billion people log onto Facebook daily
There are 1.03 billion Mobile Daily Active Users
Average time spent per Facebook visit is 20 minutes
50% of year-olds go on Facebook when they wake up
One in five page views in the United States occurs on Facebook

3. Why Facebook Advertising?
There’s a reason newspapers are going out of business. Eyeballs have migrated online and Facebook is ubiquitous.
Facebook advertising campaigns are cost effective and do not require a large budget.
Incredibly detailed levels of targeting based on location, interests, behaviors, etc.
Ability to see results in real time
Easy to setup basic campaigns

4. Example Campaign: No Car Wash Tax
Campaign to repeal unfair Connecticut car wash tax
Goals: Increase awareness of issue, Drive consumers to take action by signing a petition
Limited budget of $5,000

5. No Car Wash Tax Results 2,389 page likes $1.00 per page like
8,560 click throughs to our No Car Wash Tax online petition
$.30 per click through to the petition  
206 petition signers
Total reach of 233,470 CT consumers who saw at least one of our Facebook ads

8. Your First Facebook Ad Campaign
What’s your goal?
Get customers to like your Facebook page
Have customers click through to website
Have customers click through to coupon
Who’s your audience?
Use Facebook advanced targeting options
Save custom audiences for future use
What’s your budget?

9. Your First Facebook Ad Campaign
Classic Facebook Ads
News feed
Mobile
Right hand column
Instagram
Boosted Post
Increase engagement with a popular / catchy post
Promote to existing Facebook page users + their friends

10. Your First Facebook Ad Campaign Tips
Use Facebook stock photo options
Targeting is key / Define your audience(s)
Experiment with different photos and text. You can stop or edit your ads and ad sets at anytime.
Track conversions
Cost per like
Click throughs to coupons

11. Other Social Media Advertising Options
Google Ad Words
Pandora and streaming radio services
YouTube pre-roll ads
Instagram
In-app advertising

12. Thank You 4 Richmond Square, Suite 300 Providence, RI 02906
(401)