1. Capstone Industry Analysis (insert Industry name)
Team Name
Team Member Names

2. Introduction Industry name Industry NAICS Market Size (in $$Billions)
Compound Annual Growth Rate (five years)

3. The Industry's Dominant Economic Features
Number of rivals and their relative size
Major Products delivered by the industry
Impact of capacity utilization on profitability
Historical levels of profitability (five years)
Major segments within the industry

4. Porter's Five Forces For Power of Buyers: For Power of Suppliers:
What are the top three issues that represent high or low power.
For Power of Suppliers:
What are the top three issues that represent high or low power.  
For Barriers to Entry:

5. Porter's Five Forces (cont.)
For Threat of Substitutes:
What are the top three issues that represent high or low power.  
For Competitive Rivalry:
What are the top three issues that represent high or low power.
Determine which forces affect the attractiveness of the industry.

6. Drivers of Change in the Industry
Who buys the product and how do they use it
Entry/exits of major firms
Extent of Globalization
Emerging buyer preferences
Regulatory influences
Changes in societal concerns, attitudes, etc.

7. Company in the Strongest or Weakest Position
Identify any company in your industry.
Discuss how this company has positioned, or tried to position, themselves, in the industry.
Is their position in the industry more attractive than others?
What strategies does this company pursue?
Identify characteristics that differentiate this company from its competitors:
quality/price
geographic coverage
vertical integration
product line breadth
distribution, or service

8. Industry’s Attractiveness and Long-Term Prospects (Conclusions)
Growth forecast (next five years)
Will competitive forces strengthen or weaken
How can firms insulate themselves from the unattractive forces in the industry
Which types of strategies will be the most successful
Is this an attractive industry in which to participate?