1. Oral Communication Chapter 10
Business Communication
Ch13, 6th edition, W.S. Pfeiffer
Oral Communication Chapter 10

2. Oral Communication
1. Presentation & your career 2. Guidelines for Preparation & Delivery 3. Guidelines for presentation Graphics 4. Itemization and Sequencing 5. Overcoming nervousness

3. 1.Presentations & your CAREER
1. First Impression. 2. Competent Speaker a. Prepare carefully Research your subject Know your Audience. b. Practice Often. c. Perform with enthusiasm

4. 2. Guidelines for Presentation & DELIVERY
Cont.
1. Know your listeners: - They cannot rewind the tape. - They are impatient after the 1st few minutes - Attention Span.

5. 2. Guidelines for Presentation & DELIVERY
Cont.
2. Preacher’s Maxim Abstract Tell them what you’re going to tell them. Body Then you tell them. Conclusion 3- Then tell them what you told them.
Continue

6. Guidelines for Presentation & DELIVERY
Cont.
3. Stick to a few points. (Triangulation) Grouping of three ( Winston Churchill’s Blood, Sweat and Tears) (Caesar’s I came, I saw, I conquered) 4. Outline on cards, paper, PP Do not ever read a speech Do not ever memorize You appear more natural if you refer to notes.

7. 2. Guidelines for Presentation & DELIVERY
Cont.
5. Practice, Practice and Practice. 6. Speak with enthusiasm. 7. Master appropriate body-language (Gestures and Posture) to reinforce what you’re saying

8. 2. Guidelines for Presentation & DELIVERY
Cont.
8. Use Rhetorical Questions. a. Grabber at the beginning of a speech: ( Have you ever wondered how you might improve the quality of your T/L Process.) b. As a transition between major points: (We have seen that using e-learning as supporting tools and KSF can improve the T/L process, but will the use of these tools be the answer to our hopes) c. As an attention-getter right before your conclusion. (Now that we’ve examined the KSF, we can increase involvement level through 1. Top management support, 2. Awareness and empowerment 3. collaborative Team-work,

9. 2. Guidelines for Presentation & DELIVERY
Cont.
9. Maintaining Eye Contact. Your main goal is to keep all the audience interested in what your saying by maintaining CONTROL through different techniques, like eye contact to get their attention. 1. Small Audience: ( Make regular eye contact with every person in the room and do not forget people sitting on your far left hand side and far right hand side.) 2. Large Audience: (Focus on few people in each section of the room, the center, the left and the right section) see next slide

10. Figure 12--1 Large Audience sections
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

11. 3. Presentation Graphics
1. Use of Graphics. 2. Use of Pictures. 3. Use of Videos. 4. Use of colors (contrasts and backgrounds). 5. Use of shapes. 6. Never fill slides with text.

12. 4. Itemization & Sequencing
1. People tend to be more comfortable with numerated or bulleted lists. 2.Sequencing the slides in a proper order will make it easier for the audience to follow you and keeping their attention.

13. Figure 12--2 Transparency 1 for sample presentation
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

14. Figure 12--3 Transparency 2 for sample presentation
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

15. 5. Overcoming Nervousness
1. People are used to casual friendly conversation. 2. Formal presentation triggers tense & nervousness . 3.Tense environment increases the adrenaline. 4. Adrenaline in your body generates enthusiasm.

16. 5. Overcoming Nervousness
Cont.
A Strategy for Staying Calm.: 1. Know your SUBJECT. 2. Know your AUDIENCE. 3. Avoid Caffeine, eat light, deep-breathing, Have a good walk. 4. Picture yourself giving a good speech. 5. Engage in a casual banter before the speech. 6. Remember that you’re the expert. 7. Slow down and never rush yourself.

17. Thank you Maher Arafat