1. Philippe CLERGET Chairman and CEO Groupe Industrie Services Info

2. What is GISI ? APROVIA Group N°2 B2B publisher in Europe N°1 in France
70 Magazines
104 Trade Shows
(Industry and Services)
GISI
8 publications leader R 60 M€
(Construction and Local Authorities)
L’Usine Nouvelle
Moniteur Group
Industry
Weekly
Industrie &Technologies
Technology
Monthly
Test Group
(IT)
Emballages Magazine
Packaging
Weekly
(Agriculture and Food Processing)
France Agricole Group
Biotech Info
Biotechnology
Weekly
LSA
Retail
Weekly
International Press
(UK, Italy, Spain)
L’Argus de l’Assurance
Insurance
Weekly
Exposium
(Trade Shows)
L’Echo Touristique
Travel
Weekly
NéoRestauration
Catering
Monthly

3. EUROPEAN BUSINESS PRESS
An unchallenged leadership : as business information source for European managers
High Added Value :
Business Press
Internet
Trade Shows
Source : European Survey 2001, conducted by IPSOS for the French Business Press Association)
Conferences
Mailings
Qualities
% OK
Credible
83%
Useful
81%
Easy to read
69%
Helps to develop job skills
68%
The French Business Press is characterised by a paid circulation model :
Subscription + Newstands : 30% of revenues, favoring high value-added content publication. (France credibility index : 92 vs 83 Europe)

4. INFORMATION 2000/2003 : What is new ?
The example of the GISI Group
New information activities
1 - e-newsletters
2 - Conferences
3 - Training
4 - Book publishing / Databases
Thanks to the internet double trauma, we have rethought our way to deliver business information, depending on :
Its periodicity (daily, weekly, monthly, yearly)
Its use (news, know-how, info service, must have …)
Its added value
An opportunity to enlarge our information territory and increase information revenues.
The end of the “one-stop shopping” publication concept.

5. 1- E-Newsletters Reinforce news info coverage 1 newsletter / brand
Periodicity : daily when associated to a weekly, weekly when associated to a monthly
Circulation :
Free, for print subscribers (but paid in 2004)
Qualified, for three months subscription
Else, paid (low fare 50€/y)
Create, launch, market, develop use, sell …. the process needs time

6. 2- CONFERENCES Conferences ~ 13 average speakers/conferences
Department created in 2000
30 1-day conferences on a yearly basis
Branded by publications
From “high speed machining” to “category management”
~ 13 average speakers/conferences
~ 120 attendants (average)
~ 750€ registration fee

7. 2- CONFERENCES Congresses 2 acquisitions in 2001
CIR International Catering Convention (250 attendants. 2 days)
REAVIE International Reinsurance Convention (350 attendants. 2 days)
+ LSA Marketing Forum
+ Operator, of the European Automotive
Industry International Congress (June 2003)

8. 3- TRAINING Created in 2000, launched in 2001
A catalogue of 250 training sessions
Positioning
Multi-Companies
Short time sessions
For big and medium size companies
500 customers – participants
Expertise :
- from technical (“flexible packaging”,“selling to retail chains”)
- to managerial (“how to build a business plan”)

9. 4- BOOK PUBLISHING / DATA BASES
11 Business Directories at least 1/ brand
3 Atlas (in-depth information)
Industrial plants
Retail stores
Engineering departments
{ Company / Activities / Managers } ≠
excluding
{ Business Units / detailed info }
{ Contacts }
Direct Marketing Services
Surveys … next step !
+ Added value

10. STRATEGY
The so called “Brand Extension” strategy is not a cosmetic marketing concept.
Now ⇒ “Brand & Plateform extension” strategy.
The first objective is to saturate business information markets, through a multi-channel platform:
Magazines
Internet
Trade Shows
Conferences and Congresses
Direct Marketing
Marketing Intelligence Services
Training

11. STRATEGY
The second objective is to dominate B2B communication markets, through this platform.
Advertising
Classifieds
Events
Direct Marketing
Catalogues …

12. FUTURE : THE KEY POINT
In what business are we ?

13. Dietmar Salein Vogel Media Group „New sources of revenues - the future of business-to-business?“
1. Brand Building and Brand Extension 2. The Way to Individualised Publishing

14. 1. Brand Building and Brand Extension The Brand and its Extensions
CHIPtv
Special publications
International expenditure
INSIDE CHIP
Community Club
The Magazine
in Germany
CHIP Online
Line Extension
CHIP is more than only an international computer magazine:
 with the regular printed products (like magazines and books), the multimedia extensions of the brand (such as websites), software, CDs and WebTV, play an outstanding and unique role on the market

15. 1. Brand Building and Brand Extension The Magazine in Germany Sold Circulation Development
Actual Data:
2003: sold copies
IVW-Circulations (I/03):
sold copies
subscribers
Readership:
AWA 2002:
1,421 Mio.
ACTA 2002:
1,40 Mio.
LAC/2001:
1,296 Mio.
1998: sold copies
1993: sold copies
1983: sold copies
II/79: sold copies.
Source: yearly average from IVW