1. Introduction to Chinese Culture
Mark Du (Ass.Prof)
School of Inter'l Trade
Jiangxi University of Finance & Trade
Mobile:
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Mark Du, School of Inter’l Trade of JUFE

2. Mark Du, School of Inter’l Trade of JUFE
Self Introduction
English Dep. Of JXNU
Post-graduate Diploma at SISU
Visiting Scholar at Waikato Uni New Zealand
Visiting Student at HEC, Paris, France
MBA, JUFE-NYIY
Visiting Prof. at Kajaani Polytech, Finland
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Mark Du, School of Inter’l Trade of JUFE

3. Mark Du, School of Inter’l Trade of JUFE
CONTENTS
Overview
Objectives
Outline
Evaluation
Teaching Methods
Class Policies
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Mark Du, School of Inter’l Trade of JUFE

4. Mark Du, School of Inter’l Trade of JUFE
Overview
Scope and duration
2 credits, duration 16 weeks;
Classes will be held on Thursday Morning from 10:20 to 12:00
Course Focus
on the Chinese Philosophy and its application in the management of the country.
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Mark Du, School of Inter’l Trade of JUFE

5. Mark Du, School of Inter’l Trade of JUFE
Objectives
To understand different aspects of Chinese cultures
To learn how to do business with Chinese people
To learn about culture issues and the application in the society.
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Mark Du, School of Inter’l Trade of JUFE

6. Mark Du, School of Inter’l Trade of JUFE
Outline
Introduction
Beliefs and Philosophy
Politics and Economy
Education and Medication
Life and Customs
Arts and Sports
Language and literature
Festivals and Folklore
Scenic Spots and Historic Sites
China and the World
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Mark Du, School of Inter’l Trade of JUFE

7. Mark Du, School of Inter’l Trade of JUFE
Evaluation
The evaluation is based on each student’s performance in the following components:
Final Exam 50%
Term Paper 30%
Assignments 20%
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Mark Du, School of Inter’l Trade of JUFE

8. Mark Du, School of Inter’l Trade of JUFE
Teaching Methods
Lectures
Case Studies
Class Discussion
E-learning
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Mark Du, School of Inter’l Trade of JUFE

9. Mark Du, School of Inter’l Trade of JUFE
Class Policies
Attend all the lectures
Preview the reading materials before the lecture
Participate in the discussion and case studies
Find related information via Internet
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Mark Du, School of Inter’l Trade of JUFE

10. Mark Du, School of Inter’l Trade of JUFE
QUESTIONS ?
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Mark Du, School of Inter’l Trade of JUFE

11. Chapter 1: The Nature of Intercultural Communication
Introduction
What is Culture?
What is Communication?
What is Intercultural Communication?
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Mark Du, School of Inter’l Trade of JUFE

12. Introduction (Case study)
Cultural communication between Chinese students and American students by CCTV
Hope Project for the Poor in an African Country
Chinese Students
Theme is “Silk Road”
A Banner for “Money Collection”
American Students
Medical care program
Education Program
Aid for the Poor
Truth
Power
Wealth
Wisdom A. B. C. D.
从中央电台2006年初举办的中美大学生文化交流的两道题目来看中美文化差异：
1、节目主持人给出八个选择项目：中国学生大多数选择“权利和财富”；而美国学生大多数学生选择“智慧和真理”
2、一个援助非洲某个部落贫穷地区：中国学生设计以“丝绸之路”为主题，在非洲宣传中国，并为非洲落后地区募捐；而美国学生提出具体的援助计划：例如，支教活动；医疗援助等具体可操作性的计划。
最后，节目主持人解释说，是由于中美文化差异所造成的。我们要问为什么会造成这种差异呢？如何解释？如何理解？
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Mark Du, School of Inter’l Trade of JUFE

13. Mark Du, School of Inter’l Trade of JUFE
What is Culture?
Definition of Culture
Edward B. Tylor’s Definition
Philip Kotler’s Definition
Chaney’s Definition
Dimensions of Culture
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Mark Du, School of Inter’l Trade of JUFE

14. Edward B. Tylor’s Definition
The term was first used in this way by the pioneer English Anthropologist Edward B. Tylor in his book, Primitive Culture, published in 1871. 
Tylor said that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society." 
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Mark Du, School of Inter’l Trade of JUFE

15. Philip Kotler’s Definition
In his international marketing, Philip Kotler mentioned that culture is the system of material artifact and abstract.
Example
Great Wall
Pyramid
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Mark Du, School of Inter’l Trade of JUFE

16. Mark Du, School of Inter’l Trade of JUFE
Chaney’s Definition
Culture is defined as a system of values and beliefs which we share with others,
all of which gives us a sense of belonging or identity. It can be discussed in terms of ways in which people pertaining to a group, society or organization behave, communicate, think and perceive reality. Each culture exhibits differing value and belief systems, which effect how people perceive reality and react to it.
Example: Chinese New Year
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Mark Du, School of Inter’l Trade of JUFE

17. Mark Du, School of Inter’l Trade of JUFE
Dimensions of Culture
Languages
(codes/modes)
Verbal Nonverbal
Physical Psychological
Environment Human Behavior Content Processes
Natural Man Made Knowledge Belief Encoding Systems Decoding
Thought
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Intercultural Business Communication, 3rd ed., Chaney & Martin
Mark Du, School of Inter’l Trade of JUFE

18. Mark Du, School of Inter’l Trade of JUFE
What is Communication?
Definition of Communication
Types of Communication
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Mark Du, School of Inter’l Trade of JUFE

19. Definition of Communication
Communication, in essence, is the shift of a particle from one part of space to another part of space.
A particle is the thing being communicated. It can be an object, a written message, a spoken word or an idea. In its crudest definition, this is communication.
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Mark Du, School of Inter’l Trade of JUFE

20. Types of Communication
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Mark Du, School of Inter’l Trade of JUFE

21. What is Intercultural Communication?
International communication
communication between governments or among nations
Intracultural communication
communication between members of the same culture
Intercultural communication
interpersonal communication between members of different cultures
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Mark Du, School of Inter’l Trade of JUFE

22. Mark Du, School of Inter’l Trade of JUFE
Intercultural business communication
communication within and between businesses that involve people from more than one culture
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Mark Du, School of Inter’l Trade of JUFE