1. Realeyes
Emotions measured,
Insights delivered

9. Comprehensive judging
Since 1956
Benchmark for excellence in creative
36,000 entries
92 countries
15 categories
Internet film
chosen category
Comprehensive judging
Submission > Shortlist >
Medals > Winners
Entered > Shortlisted > Medals > Golds each year visually and talk about all the different juries at those stages briefly?
Lots of numbers and methodology for cannes Lions
Carefully constructed creative selection
There is no way to measure creative effectively WHY

10. 11k 2.5 15m+ 246 Cannes Study Gold 30 videos tested Silver 24
Entered 96
11k
people
Bronze 24
2.5
weeks
Shortlisted 72
15m+
frames

11. 9000+ variables Volkswagen Force Avg, Max, Min By gender Sessions % of70 60 50 40 30 20 10
1.0
0.8
0.6
0.4
0.2
-0.2
-0.4
Sessions
Time (0.1 sec)
Avg, Max, Min
By gender
% of
By age
Cohorts
Head gestures
Add bubbles around the graph:
Avg, Max, Min
% of
Cohorts
Smoothing settings
Trends
Events
Head pose
Gestures
By Age
By Gender
Smoothing settings
Trends
Events
Cont., Discrete

12. Strongest variables Make women happy at the end Time the peaks right
Don’t drop the game
Grow the trend
Disgust and recover
Make women excited at the end
Build them in one by one on click in the following order:
Make Women Happy In The End
Don't Drop The Game
Disgust And Recover
Use Sadness Early
Don’t Start With Confusion
Make Women Excited In The End
Grow The Trend
Time The Peaks Right
Arrange all the bubbles around the golden
Use sadness early
Don’t start with confusion

13. Happy aggregated trendlines
Grow the trend
Happy aggregated trendlines
0.14
0.13
0.12
0.11
0.10
0.09
0.08
Bronze/Silver
Gold
Shortlisted
Nothing
Steeper slope =
Better outcome
Relative time

14. shortlist with 75% accuracy!
Can we predict Cannes in future?
0.8
0.7
0.6
0.5
AUC
YES
shortlist with 75% accuracy!
In the future, medals will need more data to get a solid prediction model
Future improvements
More data
More meta-variables
Match audience with videos
Segment by genre
Session level variables
SHORTLIST
MEDAL
GOLD

15. EmotionAll® Impact Engagement Retention Attraction
Kahneman’s Peak-End
Engagement
Connect via emotions
Retention
Keep the audience
Attraction
Hook in 8 seconds

16. 20+ 1,000+ 40+ 15” to 5’ EmotionAll® content length categories
videos tested
40+
countries

17. So real it’s scary 2 EmotionAll®
This video has very good overall performance.
Better than 92% of videos.

18. 54,440 8 5 57,659,141 9 1,367,366 101,572 4 Exceptional vs Standard 80
YouTube views
101,572
Tweets
1,367,366
Facebook shares 80 70 60 50 40 30 20 9
% happiness
54,440
YouTube views 5
Tweets 8
Facebook shares 4
Ad duration

19. 3x 8x 20x 100x Consumers love emotional content...
higher average view to end % 8x
higher click through rate
20x
better in converting views into social actions
Emotionally stronger ads get
3x higher average view to end %
8x higher click through rate
20x better in converting views into social actions
100x quicker in attracting viewers.
Source: Be On and Realeyes research based on 400 videos study, 2013
100x
Quicker in attracting viewers
Source: Be On research

20. + = Impact Model Creative Media ROI Create Distribute Measure
Attraction Retention Engagement Impact
Media
Syndication
Optimisation
Sharing
ROI
Brand Favourability Purchase Intent Brand Awareness + =
Understand emotions through an Impact Score
Create
Distribute
Measure