1. Minnesota Housing Lender Search Engine

2. Our Mission
Housing is the foundation for success, so we collaborate with individuals, communities and partners to create, preserve and finance affordable housing.

3. Out with the Old
Used to have individual PDF’s for each program and area of the state
Alphabetical by City
Only phone number and lender name
Updated quarterly

4. The Vision and Process
Improved customer and lending partner experience
Design
Develop-ment
Beta Testing
Consumer usability testing
Final changes and Launch

5. In With The New: April 2016 Search over 1,000 records in seconds
40,000 visits
Quick connections at the click of a button
Changes available for next day business

6. Multiple Paths to the Search Engine
Access to the Engine
Home Page
Consumer
Page
Multiple Paths to the Search Engine
Call Out Box
Page Content

8. Behind the Scenes Not ready for central data base project
In house development using .Net and spreadsheet

10. Better Consumer Experience
Benefits
Supports Production
2016: 4,063 loans for $625 Million
2017:
More Engaged Lenders
Increased participation in our Top Producing Loan Officer Program
Pay attention to listings to keep current
Better Consumer Experience
Direct connection to lender

11. What’s Next – Lender Search 2.0
Better for the Consumer
Add languages spoken to improve customer experience
Improve “by Location” search
More user friendly
Ability to print
Remove “Featured Lenders “ from 1st search page
Other layout changes based on usability input

12. What’s Next – Lender Search 2.0
Better for the Lender
“Update your Information” button more highly visible
Re-designed call out to highlight definition of Top Producer
Add languages spoken to services offered

13. Thank You! Kimberly Stuart
Manager | Homeownership and Home Improvement
Minnesota Housing
400 Wabasha Street North, Suite 400 | St. Paul, MN 55102
Direct: | Main: