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Published byCarol Porter Modified over 6 years ago
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Improving public transport through IT- international good practices
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UITP Global network of public transport operators, regulators and suppliers 1,300 member organisations in 90 countries Supporting excellence and promoting a better policy environment for public transport UITP
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IT: new expectations and opportunities
Integrated Multi-Modal Transport Integrated Multi-Modal Transport System ‘Smart’ and ‘Connected’ Transport
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Data: game changer for transport industry
Automatic Vehicle Location System Passenger Information System Financial Management Journey Planner Depot Management System Fuel Management System Smart Phone App Automatic Fare Collection System Bus Management System UITP
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New services, new players, new business models
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Integrated ticketing, account-based payment
Payment systems Integrated ticketing, account-based payment
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Global Examples of Integrated Transport E-ticketing
Ez-link Card of Singapore Established in 2005 and owned by all five key transport operators Used by 99% of people in Hong Kong aged 15 to 64 Can be used for fare payments for bus, taxi, subway, train, tram, and ferry services Can be used for small‐value payments in the retail sector, access control for residential and commercial buildings Established in 2003 and owned by Transport for London (TFL) Over 43 million Oyster cards had been issued and more than 80% of all journeys on public transport in London were made using the card by June 2012 Can be used for fare payments for bus, Tube, tram, DLR, London Overground and most National Rail services in London Establish in 2002 and owned by Land Transport Authority (LTA) More than 10 million cards in circulation and around 8 million transactions everyday are made on the system, primarily for public transport fares Can be used for fare payments for public transport travel, as well as other commercial purposes and non-transit applications
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account based payment Source: INIT UITP
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Benefits of account based payment
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IT, Big data & customer experience
Case study: London (Source: Transport for London)
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Better planning of bus network
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Managing Congestion on bus network
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Customer segmentation
TfL uses data to build customer segmentation to understand and plan ticket facilities, signage and commercial offering UITP
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Automated fare refunds
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Trips patterns analysis and influencing travel demand
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Big data, social media, and efficient operations
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Use of big data Information related to status and performance of transport systems help to improve efficiency, safety and accessibility Data from vehicles, trains, roads etc. helps to plan, design, maintain and invest more effectively Data on travel patterns/behaviour enables informed choices in real-time for customers Analyse and predict the demand of service in future UITP
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Case study: Sao Luis, Brazil
Analysis of travel patterns via mobile phone data: 53 zones and 4 time periods (Source: Telefonica) UITP
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Case study: Sao Luis, Brazil
Re-organisation of bus network based on mobility patterns data UITP
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Use of social media Social media as part of customer engagement strategy Engagement to improve products Collaboration to crowdsource information UITP
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Social media strategy UITP
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Thank you for your attention
Jerome Pourbaix Director Regional Offices & Services International Association of Public Transport UITP
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