1. Before you decide on creating a video, there are many different things to consider:
Why am I making this video?
Who is going to watch it?
What is the purpose of the video?
Do I know everything I need to know before I start?

2. Why make a video? To entertain ourselves and the audience
To instruct or inform the audience on a certain topic
To preserve family, school, group or personal memories

3. Why make a video? To promote or sell a service, a product or idea
To analyze movement in sports, science or the
performing arts
To express one’s ideas and feelings artistically

4. Entertainment Videos Basic recipe for success …
interesting or funny characters
lots of action
enjoyable music
exciting sound effects
bright and appealing colours.

5. Entertainment Videos Basic recipe for success …
Older audiences will require an interesting story to keep interest
Younger audiences require a fast pace, more effects and a story they can relate to.

6. Entertainment Videos Comedy/Satire Drama/Action Horror/Suspense
For original ideas you need to start with a
program concept.
Some main concept choices are:
Comedy/Satire
Drama/Action
Horror/Suspense
Romance
Fantasy/SciFi
Music
You may use more than one choice but do not forget who your audience is!

7. Entertainment Videos
Satire is a comedy form that can be a lot of fun. Programs like “Saturday Night Live” and “This Hour has 22 Minutes” poke fun at famous people, world events and even other programs.
The trick is not to offend anyone in you school or community. You are using school equipment, and time and are not free to do anything you want!

8. Music Videos … Two Basic Approaches
Entertainment Videos
Music Videos … Two Basic Approaches
Performance Video:
Videotape a band or singer and carefully move around during the taping as they perform.
Try for interesting and varied angles.
Original
Visual material shot to support the song, edited later to be affective

9. Entertainment Videos
Jolts per minute measures the pace and entertainment
value of a program.
It is defined as a movement of excitement generated
by a laugh, violent act, movement of people or objects
within a frame, a loud part of the soundtrack,
or a rapid cut from scene to scene.
Not enough jolts? You audience will tune out
and become BORED!

10. Instructional Videos
Your audience may know little or nothing about the topic
Usually leads audience in a step by step manner with
opportunities to review
Procedure or function shown as if audience was there,
the camera becomes the eyes for the audience to see
As clearly as possible.
Close-ups are important to show detail, but mix with
Wide shots to establish the setting.

11. Instructional Videos Different formats include: How-to Videos
Safety Videos
Documentary

12. Informational Videos
Share many similarities with instructional videos but they
are less “teachy”
Aspects of the subject which will be of most interest to
the audience or ones that will affect them directly are
emphasized.
News Videos
Journalism is the process of gathering, organizing reporting and interpreting the news

13. Memory Videos Most consumers purchased video cameras for this purpose.
Memory videos must show us what event or situation
we are preserving and whom we are remembering.
Use a variety of shots, wide to establish setting and
close-ups to focus on individuals.
Normal eye level angles helps audience feel like they were
there!

14. Promotional Videos
Purpose is to sell or promote a product, service or an idea.
Hard sell approach -many jolts, upbeat music, loud voices, bright colours and plenty of action
Soft sell approach -more subtle, give audience more time to think and respond to a message.
Use close-ups, show the action, demonstrate to sell.

15. Promotional Videos
Keep videos short, usually set up in a mall, trying to catch attention of a passersby.
A Video Resume a unique way of promoting yourself for a career or even a post secondary institution.

16. Analytical Videos Examines a process or movement in detail.
Audience knows the skill, they just want to improve it.
Viewers want to examine exactly what is happening at each phase.
Used by coaches, athletes, judges.
Techniques such as slow-motion, freeze-frame and fast-motion reveal detail that can’t be viewed at normal speed.

17. Art Videos
More powerful than entertainment videos in expressing ideas and emotions.
It is not a video about art, it is art.
Powerful images and sounds that have a strong effect on the minds, and even the hearts of the viewers.
Know your equipment and its capabilities, especially when dealing with special effects.

18. Art Videos What inspires the art video?
A strong feeling about an issue, a person, a place.
A love for particular piece of music or kind of music.
A respect for the history of a community, a country or an ethnic group.
A desire to communicate with others one’s innermost feelings or ideals.

19. Now you are ready and informed to make decisions about the right type of video for you or your client.