1. Mission statement and goals
SIMPLE BUSINESS PLAN
Overview
Mission statement and goals
Business profile
Marketing plan
Operational plan
Resource strategy
Financial plan
© Criddle, Hinton, Nizam

2. Overview Main sections of business plan
Explanation of the purpose of the plan
Summary of current position of the business and the expected future outlook if the plan is implemented.
Back
© Criddle, Hinton, Nizam

3. Mission Statement and Goals
The aims to be achieved by carrying out the strategies contained within the business plan.
Back
© Criddle, Hinton, Nizam

4. Business Profile Business ownership
How the business will be set up and capital required
Main activity of the business and the product or service
Competitive advantage
Competitor outline
Customers and advisors
Back
© Criddle, Hinton, Nizam

5. Marketing Plan 1. Current position in market
2. Current market and barriers to entry
3. The product (or service)
4. Target market
5. Marketing goals
6. Marketing strategy
7. Costings
Back
© Criddle, Hinton, Nizam

6. Operational Plan Location Pricing strategies
Internal controls over assets
Risk management strategies.
Trading/merchandising business: inventory needs.
Manufacturing business: production process requirements.
Back
© Criddle, Hinton, Nizam

7. Resource Strategy Human resources Physical resources Back
© Criddle, Hinton, Nizam

8. Financial Plan Start up expenses
Breakdown of the capitalisation of the business
Sales and purchases forecasts
Projected Income Statement and expected returns
Monthly cash flow
Break even analysis
Back
© Criddle, Hinton, Nizam