1. Internal analysis of Atlantic Airways
Justas Kubilius
Žilvinas Mickus
Giovanni Crabu
Martynas Tamulionis

2. Mission, vISIOn and strategy
Transport people, mail and cargo by air back and forth Faroe Islands
Vision:
Enable Faroese people to travel around the world
Provide best service possible
Remain the preferred airline carrier in the Faroe Islands
Strategy:
Cheaper and simpler airfaires
Improve route network trough Scandinavian countries
A dedicated aircraft for charter flights between
markets outside the Faroe Islands will be phased out

3. Value chain

4. PORTFOLIO ANALYSIS

5. Financial analysis Air Greenland Atlantic airways Iceland air 2014
2013
2012
Solvency
58 %
57 %
53 %
Liquidity
145 %
129 %
122 %
Atlantic airways
2014
2013
2012
Solvency
42 %
51 %
49 %
Liquidity
112 %
162 %
147%
Iceland air
2014
2013
2012
Solvency
43 %
42 %
39 %
Liquidity
83 %
94 %

6. Financial analysis Operating margin of Atlantic Airways is 4,5%
Return on equity of Atlantic Airways is 9,3%
Safety margin of Atlantic Airways is 40,49%
Capacity ratio of Atlantic Airways is 1,72DKK
Fixed assets as total assets of Atlantic Airways is 66,39%

7. Business model canvas

8. Value proposition
Atlantic Airways offers rescue and search missions; cargo and mail services and it is only airway company that offers air traveling back and forth from Faroe Islands

9. Strenghts & weaknesses
Well-known brand name
Alliances with other firms
Airplanes with low CO2 emission
Increased revenue (Helicopter activity, passenger revenue)
Punctuality
Weaknesses:
Narrow flight routes from Faroe’s Islands
Limited financial resources

10. Sources
retrieved October 27th, retrieved October 27th, retrieved October 27th, 2015 Annual Report Atlantic Airways, 2014 Kotler, Armstrong, Harris & Percy – Principles of marketing, 6ed., Published by Pearson Education Limited, 2013 , retrieved October 27th, 2015 A. Osterwalder & Y. Pigneur – Business model Generations, Published by John Wiley & Sons, Inc., Hoboken, New Jersey, 2010, retrieved October 27th, 2015 Svend Hollensen - Marketing Management, 2ed., Published by Financial Times Management, 2010, retrieved October 27th, 2015 Gerry Johnson, Richard Whittington, Kevin Scholes- Exploring Strategy, 9ed., Published by Prentice Hall, 2011, retrieved October 27th, 2015 O.C. Ferrel-Marketing Strategy, SWOT-Driven Strategic Planning, retrieved October 27th, 2015 Jens Ocksen Jensen, Lone Hansen, Søren Holm-Rasmussen, Torben Rosenkilde Jensen- Erhvervs Økonomi til akademiuddannelserne 3ed, Published by Hans Reitzel, Edition 2015, retrieved October 27th,

11. Tak for opmærksomheden