1. How Architects are Adopting BIM and the support they require from manufacturers
Chris Ashworth

2. Over 30 years experience in construction sector
Held senior sales & marketing positions with Blue Chip companies
UK and International experience
Founded Competitive Advantage in 1999
Member of the Promotional Working Group of the government’s Green Construction Board
Committee member of CIMCIG, Chartered Institute of Marketing Construction Industry Group
Formally Associate Lecturer in Marketing at Oxford Brookes University
Regular contributor to industry journals
BSc (Hons) DipM FCIM Chartered Marketer
Competitive Advantage Consultancy Limited Growth through customer focus

4. Building Lifecycle Costs

5. National BIM Library usage
Dec 2012 – Dec 2013 (13 months)
7,890 users registered
4,105 objects created
2,712 proprietary objects
1,393 generic objects
Source: National BIM Library LinkedIn Group 7/1/14

6. Why should Building Product Manufacturers Support BIM?
How do I make sure the right level of detail is provided?
How do I support it properly?
How do I justify the cost to the Finance Director?
How do I select the right software?
Feedback from over 100 architects
Research conducted July 2013
Published August 2013

7. of architects using BIM use it for all Projects
Justifying the Cost
Today
Today
28%
Architects require BIM objects for all projects
18%
of architects with BIM are likely to select products supported by BIM objects over others
of architects using BIM use it for all Projects
45%
69%
By 2016 this is expected to be
By 2016 this is expected to be
Architects
use BIM out
of preference
68%
43%

8. BIM’s affect on Product Selection
of architects using BIM think the availability of BIM objects is important when designing
Bathroom & Kitchen, Building Frame, Cladding, Drainage, Flooring, Fire & Security, Glazing, HVAC, Insulation, Ironmongery, Landscaping, Lighting, Partitions & Ceilings, Roofing

9. BIM – Rate of Implementation
By 2016 the value of work BIM is used for will be 14 times greater

10. Provision of BIM Objects
Not about providing one object for each details – more is needed

11. David Philp, Head of BIM Implementation Cabinet Office
Many manufacturers are providing digital representation of their products, yet it is essential they provide context, with classification, as is the case with traditional libraries
It is also important to provide the right object, with the right level of detail at the right time
Competitive Advantage Blog

12. Different Levels of Detail

13. Rebecca De Cicco, DMA
The industry is still getting to grips with the level of detail required at the various stages of the design process
The next step for the manufacturer will be the provision of a series of varied levels of detail in their content
Not overloading the early stage model with memory-hungry data
Competitive Advantage Blog

14. Provision of BIM Objects
Manufacturer websites preferred location to source BIM objects

15. Selecting the Right Software
Propriety software not required by all architects
Proprietary software
30%
33%
37%
IFC Format

16. Providing Support

17. Summing Up Manufacturers need to be offering BIM objects
The industry is still learning how to use them – think carefully before making a choice
When you do invest do it in depth
Ensure your sales team understand BIM and how it is used

18. Chris Ashworth chris@cadvantage.co.uk Mobile: 07747 626095
Fax:
@CompetitiveA
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Competitive Advantage Consultancy Limited Growth through customer focus
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