1. MDM Partner Summit Oracle MDM Product Marketing Update
Neela Chaudhari
Principal Product Marketing Director

2. Agenda
Introduction
Product Marketing Update
Resources

3. Introduction 10+ years at Oracle from the Hyperion acquisition
Previous roles within sales and sales management
Part of the Fusion Middleware Product Management Team
Customer Programs and References for Business Analytics
Responsible for FMW Innovation Awards, Win/Loss Analysis, AR/PR activity, videos and developing both Internal/External customer assets
Competitive Analysis around our key competitors
OpenWorld - General Sessions, Analyst Day and Customer Panels

4. Marketing Update & Activites
Key Highlights
Launch & Awareness Activities
FY14 Demand Gen Assets
EVENTS, ROUNDTABLES & WORKSHOPS
Gartner Whitepaper
Gartner MQ Report
CX and DRM White Paper
Datasheet Refresh
Customer Reference Booklet
Oracle Video – Zebra/NetApp
Profit Magazine – Aug 2014
Customer Use Case/Case Studies
Weekly MDM Blog
DI/MDM Newsletter
First Internal MDM Newsletter
MDM Data Governance Summit
ODTUG Kscope 2014
Gartner EIM&MDM 2015
Oracle Open World
Press Release- Customer/Go-Lives
Oracle Days, CloudWorld
Target Key Industries and Solution Areas
Social Media Community
External:
Sales Enablement
Roundtables – Customer Speakers
Webcasts/Podcasts (5-8)
Guided Learning Path for MDM

5. Resources External Website: www.oracle.com/goto/mdm Social Media
Twitter:
YouTube:
Blogs:
External Newsletter (Bi-Monthly – DI and MDM)
Archive Newsletters: mdm html
Product Marketing Support
Neela Chaudhari – or (408)

6. Oracle Fusion Middleware Innovation 2014
ARE YOU AN INNOVATOR?
IS YOUR ORGANIZATION USING ORACLE FUSION MIDDLEWARE TO DELIVER UNIQUE BUSINESS VALUE?
WIN A FREE PASS TO ORACLE OPENWORLD 2014
Highlight your story in Oracle publications, videos, case studies
BE AN AWARD WINNER IN 2014 – NOMINATIONS OPEN March 25
Promote Innovation Awards to our partner community.
For nomination forms and additional information:
Deadline: Friday, June 20th, 2014