2. From state broadcaster to public service media
Radka Betcheva
Milano, November 28

3. state broadcasting
Public Service Media
Public Service Media values
True service to the citizens
Challenges

4. State broadcasting Established by the state Governed by the state
Financed by the state
Controlled by the state
Editorial policy influenced by the state
Responsible to the state

5. Public service media International standards – CoE, Amsterdam Protocol
Should serve the public interest
Should be governed by Boards, which consist of representatives of the civil society
Should be financed by the citizens
Should be independent in their editorial policy
Should be responsible to the citizens
Should be transparent and accountable to the citizens

6. EBU PSM values and editorial principles
EBU values:
Universality, Independence, Excellence,
Diversity, Accountability, Innovation
EBU editorial principles
Impartial &Independent
Fair & Respectful
Accurate & Relevant
Connected & Accountable

7. Challenges I
Legal
a) change laws to comply with International standards
b) implementation in practice
Financial
a) find the best model of financing
b) ensure sustainability
Governance
a) Role of Government and Parliament
b) establishment of governing bodies
c) ensure effective work

8. Challenges II Serve public interest
a) clear understanding of what is public interest
b) editorial independence
c) change of mindset
d) professional capacity of journalists and editors
Propaganda
Responsibility
a) transparency
b) accountability to the audience
c) establishment of accountability mechanisms

9. Possible solutions I
Seeking support and relevant international expertise
Development of a proper legal framework
Development of a proper institutional framework
Assessment
Development of PSM Strategies with clear mission and vision
Capacity development of managers, journalists and editors
Exchange of best practices
Organization of debates
Study visits
Media literacy

10. Possible solutions II
Regular training of journalists on media ethics, on international standards, ECHR cases
Introduction of complaints mechanisms and strengthening of existing ones
Greater transparency about standards and editorial principles, editorial decisions and guidelines displayed on web pages and explained to the audience
Introduction of alerts and reminders about the use of language
Strengthening media self-regulation mechanisms, updating codes of ethics
Regular surveys, researches and monitoring

11. Thank you!