1. PMC – Office Hours
Topic: PMC Marketing

2. Welcome! Agenda: Your Hosts:
Using as a form of Digital Marketing
Value of in PMC to Partners
Intro to Marketing
Demo of in PMC
CYO tips/tricks
FAQs/General Discussion
Your Hosts:
Annette Warde
Partner Marketing Enablement Manager EMEAR
Steve Purtell
Training Manager
Zift Solutions

3. This is marketing today…
Your customers are used to viewing content:
On their smartphones and tablets
On their wearables and connected appliances
Wherever, whenever and in an instant
It’s vital that you start to deliver, digitally… and there are many benefits of doing so:
Be where your customers are… online! Make sure they can find you, 24/7, at the click of a button
Drive down cost-per-lead and increase conversions
Gain more leads, subscribers and – ultimately – sales by engaging only with interested customers
Increase customer retention, cross-sell and upsell rates
Build a stronger brand reputation 
So let’s get started and see how PMC can help you excel in digital marketing.

4. From yesterday… First, let’s take a trip back in time.
Marketing was one-way. Customers saw adverts in print, for example in IT magazines, newspapers and directories.
Paid search, microsites and webinars added value to adverts.
Marketing is two-way and interactive, aiming to educate and entertain, as brands and customers communicate and share on social media. Customers value trusted advisors above all else, and will actively seek them out.  
The internet changed the game. Ads started appearing on websites and search engines.

5. …into tomorrow
In 2017, organisations must take a blended approach to marketing in IT.
Many traditional techniques still work well, including:
Trade shows/events
of marketers say trade shows generate a significant quantity of B2B leads
Telemarketing
of marketing managers agree telemarketing is ‘effective’ or ‘very effective’
77%
90%
 But the effectiveness of these increases when they’re used in conjunction with digital tactics, such as and social.
That’s why digital methods should be incorporated into your strategy, such as:
Mobile-friendly websites
of businesses worldwide that created a website specifically for mobile saw increased sales
62%
Social media
of all B2B buyers use social media to make purchasing decisions
75%
Video engagement
of global consumer internet traffic will be online video by 2017
70%
Analytics
Predictive B2B marketers are 1.8x more likely to consistently exceed shared organisational goals, and 2.9x more likely to report revenue growth at rates higher than the industry average

6. Are you ready?
Whether you’re already making the most of some of these methods, or you’re just entering the world of digital marketing, there is always more to learn.
Explore the tactics that will make you:
Social-media marketing
Websites
marketing
Pay-per-click (PPC) advertising
Mobile-first marketing
Content marketing
Today we are focusing on
marketing
Gather the addresses of new prospects and existing customers. Keep them updated, talking to them directly about how your business can help them.
Social-media marketing
Capture your audience’s attention by sharing relevant and interesting information on your Twitter, Facebook and LinkedIn pages.
Websites
Be sure you have a strong web presence with a site that’s easy to find, effortless to navigate and enjoyable to use.
Pay-per-click (PPC) advertising
Consider how people are finding you online and think about investing in paid search to appear at the top of the page on Google, Bing and Yahoo!.
Cross-platform optimisation and mobile-first marketing
Make sure your marketing content is easy to receive, read and respond to on a mobile device, wearable, tablet, laptop and desktop computer.
Content marketing
Become a trusted advisor by utilising meaningful content, from white papers and one-pagers to infographics and podcasts, that your audience will be compelled to engage with and share.

7. Are you ready?
Whether you’re already making the most of some of these methods, or you’re just entering the world of digital marketing, there is always more to learn.
Explore the tactics that will make you:
Social-media marketing
Websites
marketing
Gather the addresses of new prospects and existing customers. Keep them updated, talking to them directly about how your business can help them.
Pay-per-click (PPC) advertising
Mobile-first marketing
Content marketing
marketing
Gather the addresses of new prospects and existing customers. Keep them updated, talking to them directly about how your business can help them.
Social-media marketing
Capture your audience’s attention by sharing relevant and interesting information on your Twitter, Facebook and LinkedIn pages.
Websites
Be sure you have a strong web presence with a site that’s easy to find, effortless to navigate and enjoyable to use.
Pay-per-click (PPC) advertising
Consider how people are finding you online and think about investing in paid search to appear at the top of the page on Google, Bing and Yahoo!.
Cross-platform optimisation and mobile-first marketing
Make sure your marketing content is easy to receive, read and respond to on a mobile device, wearable, tablet, laptop and desktop computer.
Content marketing
Become a trusted advisor by utilising meaningful content, from white papers and one-pagers to infographics and podcasts, that your audience will be compelled to engage with and share.

8. For right now Email marketing
Let this be your starting point. It can allow you to:
Reach mobile users easily
Keep prospects and existing customers up to date and connected to your brand
Send customised, personalised, integrated messages unlike any other medium   
59% of B2B marketers cite as the most effective channel for generating revenue
64% of people open an because of the subject line
Did you know?
PMC has ready-made, co-brandable -marketing campaigns that you can use to reach both existing customers and new prospects at the click of a button. Even if you are already using Marketing Automation, such as HubSpot, Marketo etc, you can connect the two via API and gain advantage of all of the Cisco content within your own platform!
Top tips
Don’t let your become spam! Ensure the content of your is targeting your audience and speaking to them specifically, considering factors like their job role, unique needs and purchasing stage–for example, when ing prospects, share information about new products, solutions and launches
Nurture prospects and customers through a funnel, sending them an initial to gauge interest and tailoring future messaging based on their response
Personalise s
Kick off with a short and engaging subject line
Did you know?
59% of B2B marketers cite as the most effective channel for generating revenue
64% of people open an because of the subject line

9. Value of Email Marketing to Partners
Marketing in PMC:
Pre-packaged multi-touch campaigns
Workflow & nurture opportunities
Fully customizable & co-branding options
Value to partners:
Out-of-the box. Simple. Turn key. Automated.
Built in registration forms/landing pages
Nurture prospects during sales lifecycle

10. Intro to Email: Basic & Advanced Options
Additional Information?
Step-by-step how to guides for all things marketing in PMC
Found at support.zift123.com or clicking the “Question Mark” in the top right of PMC

11. Demo of Contact Management/ Create Your Own PMC

12. FAQs on Email Marketing in PMC
Are my contact lists private?
Yes. Zift and Cisco have a privacy policy that we do not share your contact lists with anyone.

13. Questions?? General Discussion: What are you hearing from your partners on email marketing?

14. Getting Help PMC Training: David Trotto, dtrotto@cisco.com
Zift Platform:

15. Thank You! Upcoming PMC training topics: Social Media Syndication
Reporting/Analytics
Web Syndication
Fund Management
Stay Tuned
Thank You!
We appreciate your time and engagement