1. Introduction to Digital Marketing
By Faiyaz M Khairaz

2. Schedule Introduction What is PPC { Terms USED } What is Remarketing
Social Media for Business
Case Studies
Landing Page
Q&A’s

3. What is Digital Marketing???

4. Digital Marketing is the
Process of Getting Traffic {Relevant} to your Website & Engaging with them, using the Digital Platforms ( Internet, , Mobile, Etc )

5. Lets have a look at the Digital Marketing Platforms

6. Which are Paid Ads, and which are Organic???

9. Why Google Adwords Targeted Results
You have Total Control – You set the Budget
Campaigns are Measurable
Pay only for results (ie when your advert is clicked)

12. Google Search Partners

13. Remarketing

15. Customer Acquisition Framework
Visitors
Conversions
Sales
Targeted Traffic

16. Marketing

17. Inbound Marketing Get Traffic Convert Close Feedback
Blogs
Keywords
SEO
Social Media
Convert
Forms
Call To Action
Landing Page
Close s
Offers
Feedback
Customer Reviews
Wikipedia: Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.

18. Mobile Marketing

19. Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate'sown marketing efforts. (

20. Social Media

21. Google Adwords VS Facebook Ads
Adwords: intent => Higher Conversion
Facebook Ads: Targeting

22. Question
How many people are using Facebook in India in the age group of 25 and above

23. Opportunity of Targeting on Facebook
Age
Location
Gender
Relationship Status
Social Connection on Facebook
Occupation
Education

25. How Many Men Between 25 & 35 in Mumbai City?
Select Traffic { Objective }
Mumbai { Location }
Men { Gender }
Age: 25-35

26. Custom Audience: Email or Phone

27. Retargeting On Facebook

28. Retargeting On Facebook

29. Case Studies

33. About Digital Courses

34. Digital Marketing @ Compufield
Cost Rs 22,500/-
Week Days & Week Ends Batches
21+ Modules Flexible Timing’s /