1. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
How to promote your business
Personal Selling.
Sales Promotion.
Public Relations.
Direct Mail.
Trade Fairs and Exhibitions.
Advertising.
Sponsorship
17/03/2013
BSBSMB403A Market the Small Business

2. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
Plan your attack. Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible
If you're just starting out and don't have a business card and business stationery, have them made up -- immediately.
17/03/2013
BSBSMB403A Market the Small Business

3. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
If you don't have a website, get one set up !
Set up a free listing for your business in search engine local directories, (Google)
17/03/2013
BSBSMB403A Market the Small Business

4. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
Set your business profile or page up on LinkedIn, Facebook, and Twitter
Look for something unusual about what you do, and publicize it. Use the best, most effective media medium
17/03/2013
BSBSMB403A Market the Small Business

5. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
Put videos of your product or service on YouTube and other video-sharing and slide-sharing sites
Collect your customers contact details and utilise ;
Customer Relationship Management
17/03/2013
BSBSMB403A Market the Small Business

6. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
Test buying Pay Per Click (PPC) advertising on the search engines.
Offer a free, no obligation consultation to people you think could use your services.
17/03/2013
BSBSMB403A Market the Small Business

7. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
17/03/2013
BSBSMB403A Market the Small Business

8. Market the Small Business
Northern Beaches College – Business Services
Market the Small Business
17/03/2013
BSBSMB403A Market the Small Business