1. Introduction Ross Management Systems, Inc. Property business
-Real estate investment brokerage
-Property management
-Construction and maintenance
Client desires a professional looking website which gives solid credibility to his company
Target users would be possibly investors, property owners, tenants

2. Brand Projection Overall Positives
The Orchard Partners website projects professionalism and commercialism
The logo and watermark express the credibility, integrity, large-scale commercial enterprise.
The website is color-coded brown and green giving the user the impression of the long history, experienced, and sophisticated expertise of the company
The pictures on the top page (e.g. Golden Gate Bridge, S.F. scenery from sky) also show that the company is based in the Bay Area.

3. Functionality
-Most provided profiles of their agents giving the impression of credibility and trustworthiness
-The websites lack interactivity between company and the user even though the nature of their task is strongly based on it.
*Only Goldmark has a maintenance request form.

4. Most websites have property search feature or current project lists.
Content
Most websites have property search feature or current project lists.
The companies dealing with multi-family property basis have property search.
The companies dealing with commercial or industrial properties have current project lists or available properties lists.

5. Content Exceptionally Good
The Wolfe & Associates gives the user the rental application and agreement through the website.

6. Site Architecture
While there were a few different ways of separating different divisions of a company on a website, we liked the color-coding method the best.

7. Navigation - most popular labels
Our Labels
Harbert
Goldmark
Property Deals
Orchard
About Us
Company
Property Management
Asset and Property Management
Asset Management
Acquisition Criteria
Investment & Brokerage
Brokerage
Commercial
Acquisitions
Capital Partners
Construction/Development
Development
Construction Services
Current Projects
Testimonials
Apartment Search
Transaction History
Contact Us
My Goldmark

8. Design
-The Harbert site was the most attractive and clear with easy tab navigation.
-We want to combine their design with Goldmark’s color-coding, which will help distinguish the company’s three main divisions.

9. Conclusion
In order to give the client the professional site he wants, we must:
-Project a trustworthy brand
-Provide content that explains what his company does to potential clients
-Help users know where they are using a clear, color-coded design
-Use established language for labels such as property management, brokerage, and development.