1. THE INTERNATIONAL INDIAN MONITOR TM
A GUIDE TO HOW OUR LISTENER IS IMPACTED BY YOUR BRAND
IN THE 3 LARGEST CONSUMPTION MARKETS. DELHI. MUMBAI. BANGALORE

2. INTERNATIONAL INDIANS
THE INTERNATIONAL INDIAN MONITOR
Radio one is the only international radio network in India that super engages 25 million upscale educated Indians
both on air and on social media
An audience we like to call
INTERNATIONAL INDIANS

3. OUR AUDIENCE
International Indians are India’s most influential consuming class
The buy what they think is the best.
They influence choices of those around them
We created the International Indian MonitorTM to help your brand understand its ‘share of preference’ in this valuable audience

4. International Indian MonitorTM compiled
How is the
International Indian MonitorTM
compiled
We asked our listeners to advise our on air hosts on what “brand choice” to make through on-air questions and then their responses
were directed to our social media pages
We have over 1.3 Million fans on our social media pages in Delhi. Mumbai .Bangalore !
Listener response has been outstanding because our listeners :
A ) LOVE our hosts and genuinely want to help them decide on brand choices!
B) Our listeners are always super engaged with the content on our stations
on air and online and consume such an exercise as ‘content’ and not ‘commercial’

5. Let us see how our listeners , your buyers
reacted to simple questions by us

6. EDITION 2 : EDUCATION SECTOR
INTERNATIONAL INDIAN MONITOR
EDITION 2 : EDUCATION SECTOR
The 2 questions that OUR HOSTS asked
Can you help me decide ?
1. Should I prepare my child for a future education in India or in which foreign country?
2. Help me rank the private universities in order of excellence.
Share of Preference data and insights
will help your brand decide how innovative it needs to be
with our audience, your buyer

7. OUR POPULAR HOSTS IN 3 CITIES WHO ASKED LISTENERS FOR BRAND ADVICE
HRISHIKAY MUMBAI
ERICA MUMBAI
JANE BANGALORE
CHRIS DELHI
PRIYANKA BANGALORE
VIDHI DELHI

8. RESPONSE ANALYTICS Cumulative reach 173322
Total engagement rate %
Total likes & total comments
Such high figures demonstrate that our listener, your buyers/users
are highly engaged by the category and your brand
AND THEY LISTEN TO 94.3 RADIO ONE !

9. BRAND PREFERENCE SCORE OUT OF 100
Education Destinations
Factors considered for further studies Indian vs Foreign University
Quality of Degree: 50
Pride in Home Country: 33
Global Exposure: 8
Streams of Education: 6
Affordability: 3
BRAND PREFERENCE On Quality of Degree:
India: 22
US: 17
UK : 11
Europe: 22
Australia: 6
Others: 22
QUALITY OF DEGREE – function of course content & acceptance of degree
IS THE MAJOR FACTOR WHEN IT COMES TO DECISION MAKING ON FURTHER EDUCATION
BE IT IN INDIA OR ABROAD. PRIDE IN INDIA IS A MAJOR COMPONENT OF THE DECISION
IN THE 94.3 RADIO ONE AUDIENCE

10. BRAND PREFERENCE SCORE
OUT OF 100
Indian University BRANDS
PREFERENCE of the International Indian Audience in Order of Excellence (Large sample size indexed to 100%)
 RANK 1 2 3 4 5 6
VIT
21% 1%
17%
10%
Symbiosis
18% 5% 4%
12%
Amity 8%
22%
13% 3% 2%
PES
11%
LPU
15%
Shiv Nadar 6%
23%
In order of excellence, our audience clearly prefers VIT. Symbiosis and Amity come a close second.
PES LPU AND SHIVNADAR NEED TO COMMUNICATE BETTER WITH THE 94.3 RADIO ONE AUDIENCE

11. US/UK/Europe/Australia
INTERNATIONAL INDIAN MONITOR
INFERENCES
US/UK/Europe/Australia
India
PREFERENCE GIVEN TO QUALITY OF DEGREE AND GLOBAL EXPOSURE
PRIDE IN INDIA IS A MAJOR FACTOR WHILE CONSIDERING FURTHER EDUCATION INDIA. A BRAND OWNING THIS HIGHGROUND OF PRIDE IN INDIA WILL BENEFIT HUGELY
AUDIENCE IS OPEN FOR AN EXCHANGE OF CULTURAL KNOWLEDGE WHILE STUDYING ABROAD AS WELL THE EXPOSURE OBTAINED WHILE LIVING ALONE
CULTURAL EXPOSURE, CONTRIBUTING TOWARDS NATION’S PROGRESS & FAMILY COMMITMENTS ARE THE MAJOR REASONS DRIVING THE PRIDE FACTOR
HAS TO COMMUNICATE FUTURE EARNING PROSPECTS LEADING TO VALUE FOR MONEY
QUALITY OF DEGREE IS DEPENDENT ON COURSE AND ACCEPTANCE PERCEPTION. INDIAN BRANDS NEED TO STRENGTHEN THIS CONTINUOUSLY TO COMPETE WITH GLOBAL BRANDS AND OTHER INDIAN BRANDS

12. INTERNATIONAL INDIAN MONITOR
INFERENCES
Symbiosis/VIT/Amity
PES/LPU/Shiv Nadar
VIT is well respected by the International Indian Audience for maintaining its quality in education. Our Audience is also impressed with the number of varied courses offered by these brands.
LPU has good potential at regional level but needs to work more to attract national level interest especially from DEL MUM BLR
Curriculum offered by these university brands are of choice by our audience.
PES & SHIV NADAR need to CREATE MORE MOMENTUM in GETTING CLOSER TO THEIR TARGET BY HIGHLIGHTING THEIR CREDENTIALS IN A MORE ‘EVOCATIVE MANNER BY ENGAGING MORE VERSUS REACH

13. PLEASE VISIT OUR FACBEOOK PAGES TO ANALYSE RESPONSES FURTHER
EDUCATION BRAND RESPONSE
FACTORS DECIDING FURTHER STUDIES
EDUCATION BRAND RESPONSE
UNIVERSITIES RANK ON EXCELLENCE
RADIO ONE DEL
RADIO ONE DEL
RADIO ONE MUM
RADIO ONE MUM
Click on any button
RADIO ONE BLR
RADIO ONE BLR

14. CONCLUSION
The International Indian monitor has shown you micro insights on how to improve your share of preference
in the 94.3 Radio One Audience – THE INTERNATIONAL INDIAN
25 Million Upscale Indians who are
India’s most influential consuming class

15. INTERNATIONAL INDIAN AUDIENCE
CONCLUSION
Please contact us at and we will be glad to to help you improve your share of brand preference in the
INTERNATIONAL INDIAN AUDIENCE