1. Q1 2013 1 1

2. Q1 2013 | SUMMARY LATAM Back to the beginning
#ModerateConsumption the first quarter has moderate consumption growth in most countries
#NoBorders Pacific Alliance (México, Colombia, Peru & Chile) as a team grew 5% in 2012 while countries of Mercosur grew 2.9%*
#StableLatam Expected growth in Latin America in 2013 stronger than in 2012, 3,5% vs 3.1% in 2012**
*Source: CEPAL
** Source: FMI Latam+Caribbean

3. LATAM iN 10 CLIKS Click on each country to display or hide Insights
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LATAM iN 10 CLIKS
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4. MEXICO CAM VENEZUELA ECUADOR COLOMBIA PERU BOLIVIA BRASIL CHILE
MÉXICO
#MoreSpacedTrips Mexico joins Latam trend:since the crisis, it is the first purchase frequency decreased with an increase in ticket
#Self-serviceStoresPickUp in 2013 after 2 struggling months, the performance in March helped to close the first quarter positively
#EconomicGrowthSlowsDown the government cut its economic growth forecast from 3.5 to 3.1 after Q1 had the smallest expansion in 3 years
BOLIVIA
#LowerSEL the one that contributes the most to FMCG growth in Bolivia
#Mirror, Mirror on the wall! Bolivian housewives increase their expenditure on personal care basket +10,9%
#DairyBoom Growth in dairy consumption continues in the Bolivian market
MEXICO
CENTROAMÉRICA
#PositiveConsumptionInThreeCountries Guatemala, Honduras and Nicaragua exhibit positive consumption for 1Q13, while Costa Rica tends to decrease (more consumption out of home)
#TraditionalGainingProminence Modern trade loses slightly importance in the mix, and traditional retail capitalizes it
#SummerBenefitsBeverages Beverages growing in all countries of CAM, summer time favors these categories
CAM
VENEZUELA
VENEZUELA
#LowerRate 2012 ended with the lowest inflation in history
#Dollar In the first 100 days the government of Venezuela announced further devaluation of 46.5%. Now 1 dollar is equivalent to 6.3 bs
ECUADOR
COLOMBIA
ECUADOR
#FewerVisitsToTheChannel Trend toward less expenditure and lower average consumption influenced by less repurchase
#ModenTradeInDevelopment Middle and lower classes contributes to the development of modern channel due to low disbursement chains.
#CreditInfluencesChannels The development of modern trade trough easy payment via credit card took households from D2D channel.
PERU
COLOMBIA
#RecessionScenario Households spending less due to less frequent purchases
#GrowingBasket Households prefer premium categories. Economic categories are most affected
#RationalShopper Traditional retail loses share and migrates shopper spending to the modern trade
BOLIVIA
BRASIL
BRASIL
#ConsumptionGrowingBack Home Care and Foods baskets contributed positively to a higher consumption in the period
#LowerSELConsumingLess Lower SEL was the most affected by the price increase
#NonBasicProducts This products are increasingly present in the basket of the Brazilians
PERÚ
#CapitalRisesl Lima with better growth rate due to a faster replacement
#PamperingHome Home care basket with growth in all categories
#ExtremeSEL Increases baskets consumption
CHILE
#DiamondCore Only middle low and low classes with consumption growth
#GreaterAccess categories that are not necessities, mainly food and beverages, keep on growing
#ModernTrade Hyper & Super lost share to wholesalers and discounts
CHILE
ARGENTINA
#2actions Supermarket promotions announcement are prohibited + price freeze resulting in slight fall in the share of modern trade
#StableStartOfTheYear T.FMCG var. in vol. 1% for Q1.2013
#RecoveringLowerClasses boosting Dairy Products and Foods mainly
ARGENTINA
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5. VEN PER MEX ECU COL CHI CAM BOL BRA Back to the beginning
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6. VEN PER MEX ECU COL CHI CAM BOL ARG Back to the beginning
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7. VEN PER MEX ECU COL CHI CAM BRA ARG Back to the beginning
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8. VEN PER MEX ECU COL CHI BOL BRA ARG Back to the beginning CAM
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9. VEN PER MEX ECU COL CAM BOL BRA ARG Back to the beginning CHI
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10. VEN PER MEX ECU CHI CAM BOL BRA ARG Back to the beginning COL
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11. VEN PER MEX COL CHI CAM BOL BRA ARG Back to the beginning ECU
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12. VEN PER ECU COL CHI CAM BOL BRA ARG Back to the beginning MEX
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13. VEN MEX ECU COL CHI CAM BOL BRA ARG Back to the beginning PER
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14. PER MEX ECU COL CHI CAM BOL BRA ARG Back to the beginning VEN
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Q | KEY INDICATORS

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Q | KEY INDICATORS