1. Perfecting Your Elevator Speech
Leslie Barbour
Partner
Barbour & Associates
July 14, 2015

2. Mimi Limbach Necole Merritt
Speakers Today
Mimi Limbach
Necole Merritt

3. Program The elements of success A video presentation
Breakout groups activity
Volunteer speeches

4. Perfecting Your Elevator Speech
Mimi Holland Limbach
President & Managing Partner
Potomac Communications Group
July 14, 2015

5. You have
7 to 30 seconds to
make an impression

6. Say great things in simple terms

7. What Is Your Goal? What do you want your audience to think, say or do?
Impress?
Educate?
New job?
Promotion?
What else?
What do you want your audience to think, say or do?

8. Audiences Differ Level of Knowledge Vocabulary Experience
Preconceptions and Points of View
Trust and Roles

9. The Right Messages Tell your story Make your case
Communicate Advantages and Benefits
Tell your story
Make your case
Connect with your audience
Make your case/communicate your goal
Help you be heard, believed and trusted 9

10. Create a structure for your story
Powerful … each can stand alone
Complement other messages – no dissonance
Look to the future
Create a
structure for
your story

11. Give Yourself a Test Clear Short and Simple Significant Credible
Compelling
Relevant

12. Three Elements to Tell Your Story
The grabber
The building block
The ask or the close

14. Perfecting Your Elevator Speech
Necole Merritt
Group Vice President
Corporate Communications
Entergy Services, Inc.
July 14, 2015