1. Lesmahagow High School
Knowledge & Interpretation:
Colour Theory

2. Colour Basics – The Colour WheelP S T
Primary
Secondary
Tertiary

3. Harmony vs Contrast
Colours close to each other on the wheel
Easy on the eye
Colours opposite each other on the wheel
Eye-catching
Discuss the impact of harmony and contrast in presentation.

4. Warm and Cool Colours Warm Reds, Yellows, Oranges Advancing Colours
e.g. appear to be closer
Cool
Blues, Greens, Violets
Receding Colours
e.g. appear to be further away
Discuss the impact of warm and cool colours in various environments

5. Tints and Shades Tint Shade Add black or grey to add a shade
Dark shades make objects appear heavy
Tint
Add white to make a tint
Pale pastel colours give the impression of softness

6. Colours and Moods - Task
Different colours create different moods and feelings. To produce work of a high standard students should be able to make colour choices and justify their decisions by describing the mood they are attempting to create.
Separate an A3 page into 9 sections.
Use each of the following colours as a title for each section,
Red; Orange; Yellow; Green; Blue; Purple; Violet; Neutrals; Black and White
On the following slide you will find a number of moods which can be related to colours on your page. Allocate each mood to the colour you feel most effectively conveys the mood.

7. Moods Warm Happy Sunny Cool Elegant Rich Peaceful Comfortable Dramatic
Vibrant
Cheerful
Lively
Soothing
Formal
Regal
Safe
Stylish
Aggressive
Energetic
Fresh
Reliable
Dangerous

8. Choosing a colour scheme
As a simple rule, use only two or three main colours. Colours may be tints or shades of your primary, secondary and tertiary colours found on the colour wheel.
Any colours near each other (within any third of the colour wheel) will always work together to create a harmonious colour scheme
Any two colours which are opposite each other on the colour wheel look good together and make a bold statement
Any three colours which are equally spaced on the colour wheel work together to make an exciting scheme

9. Color Scheme Examples bbc.com fox.com
Fox: complementary | BBC: analogous
Both look busy because of the number of colors, but do not look terrible because they rest pretty firmly on ‘safe’ color schemes, and use contrasting, readable font colors.
fox.com

10. Caress Moisturising Body Wash
Product Samples
Caress Moisturising Body Wash
The moisturising lather and wonderful fragrance pamper your senses and leave your skin feeling silky soft.
Irish Spring Original
Helps keep you feeling clean and fresh.
Great invigorating scent
Dial
Antibacterial Soap
Over 10x more effective at killing disease-causing germs than ordinary liquid hand soaps.

11. Colour Schemes - Task
Suggest an appropriate colour scheme for a kitchen and justify.
Suggest an appropriate colour scheme to be used when promoting a new energy drink and justify.

12. Homework
Select a large colour advertisement from a magazine. Write a brief report about the advertisement which:
Identifies the target market (who the poster is aimed at)
States why the colour have been chosen (what mood has been created)
Identifies where contrast and harmony have been used