1. KEUSAHAWANAN DLM KOMUNIKASI
HI-MEETING 1
KOM3433
KEUSAHAWANAN DLM KOMUNIKASI By
(DR ZUL)
Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge)
Assoc. Prof. in Corporate & Organizational Communication

2. Knowing You, Knowing Me Academic Professional
PhD in Professionalisation of Corporate Communication (CARDIFF,)
AMDP in Advanced Management
(HARVARD)
PDE in Entrepreneurship
(CAMBRIDGE)
Master of Organizational Communication (UPM)
BA in Communication (Public Relations) (UKM)
Director,
Centre of Entrepreneurial Development &
Graduate Marketability (CEM), UPM
Deputy Director,
Centre of Entrepreneurship Innovation & Student Development, UPM
Panel Expert Review,
Malaysian Qualification Agency (MQA)
President,
Cambridge Association of Malaysian
Entrepreneurial Consultants (CAME)
Member ,
European Public Relations Education & Research Association, Germany.
Member,
International Association of Corporate Marketing Studies, United Kingdom

3. LET’S TALK! Speak/text to me at 0192373973 Log on to Like me at
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Zulhamri Abdullah

4. SYNOPSIS
The course covers the concepts and principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

5. Learning Outcomes
menghuraikan budaya keusahawanan komunikasi serta sifat keusahawanan (C5)
menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3)
melaksanakan aktiviti keusahawanan (A4)
mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

6. TEACHING TOPICS Pengenalan kepada komunikasi keusahawanan
- asas keusahawanan
- kepentingan komunikasi keusahawanan
Konsep dan pembangunan keusahawanan perkembangan dunia keusahawanan
- konsep komunikasi keusahawanan
Peluang dan rancangan perniagaan Perancangan berstruktur untuk memulakan perniagaan
Praktikum keusahawanan kepentingan praktikum keusahawanan
Etika keusahawanan kepentingan kod etika keusahawanan

7. Kajian pasaran - kajian awal untuk mngetahui permintaan pasaran
Akta dan perundangan keusahawanan kepentingan akta dan perundangan keusahawanan
Kreativiti dan inovasi keusahawanan keperluan kreativiti keusahawanan
- keperluan inovasi keusahawanan
Analisis kompetensi keusahawanan diri personaliti diri para usahawan
- keperluan analisis kompetensi diri
Peluang perniagaan melalui Internet penerokaan peluang perniagaan di Ebay dan Amazon
Analisis teknik am pengurusan dan perakaunan pentaksiran risiko dan ancaman perniagaan
- keperluan analisis teknik pengurusan
- penilaian teknik pengurusan perniagaan

8. EVALUATION (PJJ) Assignment 1 20% Assignment 2 30% MID TERM EXAM 20%
FINAL EXAM 30%
Note: Attendance is compulsory (80% requirement)

9. EXAMINATION MID-TERM EXAM: (Chapter 1 - Chapter 5)
OBJECTIVE/SUBJECTIVE
FINAL EXAM: (Chaptyer 6-Chapter 10)
Recall questions; multiple choices; true & false
The question based on understanding, reasoning, application, and synthesis.
General knowledge is strongly needed

10. References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW Textbook:
Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd.
Additional Readings:
Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6th ed.). Singapore: McGraw-Hill.
Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7th ed.). Thompson South-Western
Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4th ed.). New Jersey: Pearson Education.

11. TUGASAN 1 (20%) Nyatakan definasi keusahawanan
Nyatakan 10 ciri seseorang usahawan yang berjaya 
Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)
Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.
Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

12. TUGASAN 2 (30%)
Pelajar diminta menulis Rancangan Perniagaan (Business Plan)
Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)
Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.

13. STRUKTUR TUGASAN 2 Ringkasan eksekutif
Latarbelakang mengenai produk/perkhidmatan yang dipilih
Aspek pentadbiran & pengurusan perniagaan
Tapak/lokasi perniagaan
Tanggungjawab pengurusan/pentadbiran masing-masing
Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan Jadual yang lebih terperinci lebih baik)
Aspek pembelian barangan bagi business pembarangan/aspek operasi pengeluaran bagi business pembuatan
Aspek pemasaran
Aspek kewangan
Senarai perbelanjaan
Penyata kewangan terutama penyata P&L (Profit & Loss)
Analisis kewangan (ROI – Return of Investment & TPM – Titik Pulang Modal)

14. Keterangan Tugasan
- Tugasan tersebut mestilah disediakan oleh pelajar dan perlu diserahkan pada waktu yang telah ditetapkan: Tugasan 1: Minggu 5 Tugasan 2: Minggu 10 - Markah akan ditolak bagi penghantaran tugasan yang lewat

15. ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as follows:
Marking Criteria Marks
1. Content 30
2. Organization 30
3. Presentation
4. Style
Total: %

16. ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.

17. CONTACT DETAIL *Consultation hours: TBA (preferably by appointment)
Room no: B 029, Jab Kom, FBMK
TEL: Or (Only WhatsApp) *
My FB & LMS

18. THANK YOU FOR LISTENING!
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