1. Why Not to BYOP (Build Your Own Portal)
Key Learnings From
Real World Customer Experience
© 2016 Impartner. All rights reserved.

2. 8 Reasons to Resist the Sirens’ Song of BYOP
Time to market
Loss of focus for IT team
Level of effort
Lack of a roadmap
Ongoing maintenance
Infrastructure costs
Initial creation costs
Lack of channel expertise
Or, to summarize…
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3. Sacrificing Your Agenda
Summary
Hidden Costs
Missing Features
Sacrificing Your Agenda
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4. Hidden Costs One Fixed Cost Covers Purchase Design Development
Deployment
Onboarding
Training
Hosting
Ongoing Maintenance
Support
Typically Missed Costs
Design firm
Development support
Feature additions
Training
Hosting …?
© 2016 Impartner. All rights reserved.

5. Why Didn’t You Build Your Own?
What CRM Tool Do You Use?
Why Didn’t You Build Your Own?
© 2016 Impartner. All rights reserved.

6. Features You Would Have Missed – CRM
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7. Features You Would Have Missed – PRM
“Pixel Perfect” Branding
Mobile Responsive Design
Deal Registration
Lead Distribution
Training & Certification
Through-Partner Marketing
Partner Marketplace
MDF Management
CRM Integration
Single Sign-On
Advanced Document Management
Partner s
International language Support
Full Service Partner Campaign
Campaign Analytics
Business Planning
Social Media Integration …
© 2016 Impartner. All rights reserved.

8. What Your IT Development Team…
Should Do:
Build Analytics into your sales funnel
Corporate Security
Reliability
Business Continuity
Should NOT Do:
Build A PRM From Scratch
© 2016 Impartner. All rights reserved.

9. Some Things Are Best NOT Done at Home
There’s a difference between Do It Yourself and Do Yourself In!
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10. Real Life BYOP Lessons from Rackspace
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11. Rackspace Started with a “BYOP” Project
Kicked off project over 6 years ago
Hired a development partner, ended up with limited functionality, limited scale, and no CMS to make changes
Switched efforts to internal development for more control over branding
Learned that Partner Portals are not our core competency, Managed Cloud is!
Began an RFP process for a commercial solution
© 2016 Impartner. All rights reserved.

12. Next, Took Salesforce Communities for a Drive
Business owners liked Impartner, IT liked Salesforce
Had SF CRM, thought SF PRM made sense
SFCC is not an “out of the box solution”
Needed an SI to customize and build out
Timeline and implementation yielded only Deal Registration module, and with only limited capability
SI did not work, so we resourced an internal team, leveraging internal experience
12+ months of costs, effort. Fixed branding, but only added Locator and Dashboard
Bottom line: Heavy investment with little return
© 2016 Impartner. All rights reserved.

13. Rackspace’s Path Led Them Back to Impartner
Impartner’s knowledge and understanding of the channel
SaaS based platform with flexibility and customization
Modules to build and grow – not just deal registration but campaigns, LMS, push leads back to partner, co-branded collateral, etc.
Timeline to implement was quick
Seamless in just a few months vs. years with other solutions > turnkey
No disruption to ecosystem
© 2016 Impartner. All rights reserved.

14. Summary Impartner deployments are more functional…
...and usually less expensive
We have tools to help IT understand our value
Our portals generate value now and in the future
We love partnering with our customers like Rackspace
© 2016 Impartner. All rights reserved.

15. Thanks! Impartner www.impartner.com
Text “Impartner” to for more info!
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