1. Questionnaire – Nutty’s CD Shop
Questions on consumer characteristics e.g. age
Current Buying Behaviour
Do you buy CD’s Y / N
Where do you buy CD’s from ?
A) Supermarkets B) HMV C) Amazon D) Other
How much would you spend on Cd’s in a typical visit to a store?
A) Less than £10 B) £10.01 to £20.00 C) Over £20.00

2. Questionnaire - Product
4) What types of format do you buy?
CD singles B) CD albums
5) What types of music would you listen to?
A) Rock B) Pop C) Dance D) Reggae
6) What other music products would you buy?
T – Shirts B) Concert Tickets

3. Questionnaire - Price
7) How much would you pay for a current CD Album? A) £7.50 to £9.99 b) £10 to £12.99 c) £13 to £14.99 D) £15 to £17.99
8) How much would you pay for a second hand CD? Add Choices

4. Questionnaire - Promotion
9) Which of the following special offers would you prefer?
A) 10% off a chart CD
B) Free single with an album purchased
C) Loyalty card
D) Buy three albums get a fourth free

5. Questionnaire – Promotion
10) Which of the following methods of advertising would you take most notice of?
A) Poster
B) Window display
C) Leaflet
D) Website
E) Local newspaper

6. Place
11) Would you visit a record store located in Diss High Street? Y / N
12) Would you be interested in an ordering service for rarer Cd’s? Y / N

7. General
13) Which of the following factors would be most important in choosing a record store?
A) Price
B) Selection of music
C) Staff knowledge of music

8. General
14) Is there anything else that you think could be sold or provided by the music store?
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