1. OLIVOIL
Surfactant

2. DISTINCT ACTION LEVELS
SKIN The more extended body organ
OLIVOIL SURFACTANT
DISTINCT ACTION LEVELS
Moisturisers Emollients
Stratum Corneum
Epidermis
Lighteners
Anti cellulitis
Dermis
Anti stretch-marks
Body Tissue

3. A Picture…
OLIVOIL SURFACTANT

4. THE FAMILY OLIVOIL SURFACTANT
INCI : Potassium Olivoyl Hydrolized Wheat Protein
HYDROLIZED WHEAT PROTEIN
FATTY ACIDS
VEGETAL
DERIVED
OLIVOIL SURFACTANT
CONDENSATION
OLIVOIL SURFACTANT

5. MARKETING CLAIMS PEG, SULFATES and PALM FREE 100 % VEGETAL ORIGIN
OLIVOIL SURFACTANT
100 % VEGETAL ORIGIN
HIGHLY BIODEGRADABLE
NOT IRRITANT FOR SKIN & EYES

6. CONDITIONING and BODY-GIVING PROPERTIES
HYDROLIZED PROTEIN’S
CONDITIONING and BODY-GIVING PROPERTIES
Hydrolyzed Proteins are structured in
Peptides and Polipeptides
OLIVOIL SURFACTANT
Body-giving action (Peptides penetrate in hair stem, restoring and strenghtening its structure )
Conditioning action (Polipeptides act as ‘’film-forming’’ agent on hair, through the formation of a proteic layer that shelter hair integrity from external environmental agents )

7. BLEACHING DAMAGES TEST
Bleaching conditions: pH=9; 6% H₂O₂; 30°C; 10 % a.m.
Cysteinic Acid level
Marker of hair disulphur bonds broken after bleaching treatments
High levels of Cysteinic Acid are clue of stressed hair
OLIVOIL SURFACTANT
Cysteinic Acid level
0,0
1,0
1,5
2,0
0,5
2,5
3,0
2 (+ H.P.)
2 (no H.P.)
1(+ H.P.)
1 (no H.P.)
Bleaching Treatments
Hair treated with a bleaching product containing Hydrolyzed Protein (H.P.) show a significant higher resistance in comparison with hair treated with a bleaching product without H.P.

8. A 2 in 1 INGREDIENT (1) IT IS A SURFACTANT
OLIVOIL SURFACTANT
Foam height (cm)
Istant foaming
After 3 min.
After 18 min.
FOAMING POWER (Ross Miles test)
0,0
0,5
1,0
1,5
2,0
OLIVOIL
SLES
OL.
SL.
HIGH DETERGENT PERFORMANCES
HIGH FOAMING POWER
GIVES A CREAMY AND STABLE FOAM
COMPATIBLE WITH ANIONIC, NON IONIC & AMPHOTERIC SUBSTANCES
VERY pH 5,5 – 7,5
USE: 2 (Secondary) → 20% (Primary)

9. A 2 in 1 INGREDIENT (2) IT IS AN ACTIVE INCREASE EMOLLIENCY
OLIVOIL SURFACTANT
THE UNSATURATED FATTY ACIDS (FROM OLIVE OIL) ARE ABLE TO :
INCREASE EMOLLIENCY
RESTORE THE BARRIER FUNCTION OF THE SKIN
REDUCE THE TEWL

10. SKIN PARAMETERS Against Lauryl Glutinate detergent
20 volunteer for 5 days
Detergent with 10% of Olivoil Surfactant vs Detergent with 10% of Lauryl Glutinate
Daily application
OLIVOIL SURFACTANT
LAURYL GLUTINATE 5
OLIVOIL SURFACTANT 4 3 2
Reddening score ► 1
Score ►
Time ►
Parameter ►
dryness tension roughness

11. SKIN PARAMETERS Against Lauryl Glutinate detergent
20 volunteer for 5 days
Detergent with 10% of Olivoil Surfactant vs Detergent with 10% of Lauryl Glutinate
Daily application
OLIVOIL SURFACTANT
LAURYL GLUTINATE 10
OLIVOIL SURFACTANT 8 6 4
Reddening score ► 2
Score ►
Time ►
Parameter ►
Moisturization Softness

12. STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS
AGGRESSIVE SURFACTANT
Surfactant + Dirt
OLIVOIL SURFACTANT
Surfactant
Dirt
ALTERATION OF PART OF THE NMF
NMF : regulates the % of water IN the skin
Water IN the skin
AFTER THE ALTERATION OF PART OF THE NMF the water can come out from the skin
 MORE AGGRESSIVE SURFACTANT  MORE WATER CAN COME OUT

13. WELL MOISTURIZED AND CLEANED SKIN
STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST = AGGRESSIVNESS
MILD SURFACTANT
Surfactant + Dirt
OLIVOIL SURFACTANT
Dirt
WELL MOISTURIZED AND CLEANED SKIN
Surfactant
NMF : regulates the % of water IN the skin
Water IN the skin
 LESS AGGRESSIVE (MILD) SURFACTANT  NO/LESS WATER CAN COME OUT

14. STUDY OF MILD PROPERTIES TRANS EPIDERMAL WATER LOSS TEST
OLIVOIL SURFACTANT
25% @37%
The graphic shows the TEWL change (%) of different products containing SLES or SLES + OLIVOIL AVENATE or OLIVOIL AVENATE

15. the proteic part forms quickly a PROTECTIVE BARRIER ON THE SKIN
A MILD INGREDIENT
OLIVOIL SURFACTANT
REDUCES AGGRESSIVINESS OF STD FORMULATION (i.e. SLES, SLS, preservatives, fragrances)
THANKS TO THE HIGH BIO-COMPATIBILITY BETWEEN OLIVE OIL UNSATURATED FATTY ACIDS AND THE KERATIN LAYER OF THE SKIN,
the proteic part forms quickly a PROTECTIVE BARRIER ON THE SKIN

16. THUS…
OLIVOIL SURFACTANT
«Used as primary» ideal for MILD FORMULATIONS (baby products, sensitive skin, etc.)
«Used as secondary» transforms
a standard formula into a MORE DELICATE PRODUCT
in any case it leaves the skin SMOOTH, SOFT AND MOISTURIZED

17. OLIVE OIL DERIVATIVE VEGETAL ORIGIN NATURAL POSITIONING ECO-FRIENDLY
Others MARKETING CLAIMS
OLIVE OIL DERIVATIVE
OLIVOIL SURFACTANT
VEGETAL ORIGIN
NATURAL POSITIONING
ECO-FRIENDLY
PEG FREE

18. Others SURFACTANTs
OLIVOIL SURFACTANT

19. Thank you OLIVOIL SURFACTANT
Via Pastore Botticino Sera (Brescia) Italy
Tel Fax