1. HeartSine® Technologies Marketing

2. Agenda Marketing Tools Marketing Programs Marketing Opportunities
Logo Update
Visual Guidelines
HeartSine® Web Site
Social Media
Distributor Portal
Marketing Collateral
Marketing Programs
Forward Hearts
Free Pad-Pak™/Tell Us Program
Marketing Opportunities
Trade Show and Events
Non-Profit Programs
Campaigns
Share Your News

3. Visual Identity Guidelines
New Identity Guide
Distributed via
Available in Distributor Portal

4. Visual Identity Guidelines
Logos
New Logo: Finding Balance!
Old Logo

5. Logo Options

6. Visual Identity Guidelines
Colors
Typeface for HeartSine Material
Trademark Symbols
HeartSine®
samaritan®
CPR Advisor™
Pad-Pak™
Pediatric-Pak™
Saver EVO®
SCOPE™

7. Visual Identity Guidelines
Company/Product Names
HeartSine
samaritan® PAD xxxx or SAM xxxx
CPR Advisor
Pad-Pak
Pediatric-Pak
Saver EVO
SCOPE
Incorrect Usage
Heartsine
Samaritan PAD xxxx or PAD xxxx
CPR advisor
Pad Pak, Pad-pak, PAD-PAK
Pediatric Pak, Pediatric-pak
Saver Evo, SaverEVO
Scope, scope™

8. Visual Identity Guidelines
Press Releases
Follow guidelines for names and trademarks
Use standard About Us
Product claims must be approved
Authorized Distributor Program
Optional logo
Distributor Portal (more detail later)

9. Visual Identity Guidelines
Web Sites
Must not use HeartSine “look & feel”
Must have current products (specs, photos, documents)
Must follow guidelines
HeartSine to own all HeartSine.xx domains

10. HeartSine Web Site
Post your events
Send us your news

11. Social Media Active on social media Like and follow us
Facebook
Twitter
Linked In
YouTube
Like and follow us
Promote your events and news

12. Distributor Portal
Password protected website for authorized distributors
All current marketing collateral
Documents (print-ready, desktop print and web)
Photographs
Logos

13. HeartSine Authorized Distributor LinkedIn Group
News portal for HeartSine Authorized Distributors
Private – open only to Authorized Distributors
Insider news and information

14. Marketing Collateral Range of material available
Company Folder, Brochure & Flyers
Product Documents
Technical Notes
Sudden Cardiac Arrest Tri-fold
Competitive Flyers
Industry Flyers
Pull-Up Banners
Videos
All available as pdf files to which your logo/contact info can be added

15. Company Documents
Company Folder
Company Brochure
Why HeartSine Flyer

16. Product & Program Documents
samaritan PAD 350P Data Sheet
samaritan PAD 360P Data Sheet
samaritan PAD 500P Data Sheet
samaritan PAD Trainer Family Data Sheet
Warranty Flyer
Forward Hearts Flyer
Free Pad-Pak Flyer

17. TechNotes
CPR Advisor™
SCOPE™ Biphasic
Electrodes

18. What is Sudden Cardiac Arrest
Tri-Fold
Simple, easy to understand description of SCA
Ideal for trade shows

19. Competitive Flyers
One-to-one comparisons of HeartSine samaritan PADs to each major competing product
Cardiac Science G3 and G5
CardiaTech CardiAid
CU Medical i-PAD NF1200
Nihon Kohden cardiolife AED-2100K
Philips Heartstart FRx and OnSite AED
Physio Lifepak
Progetti RESCUE SAM
Schiller FRED easy
Zoll AED Plus

20. Industry Flyers Advantages for specific vertical markets Armed Forces
Assisted Living
Athletic Facilities
Aviation
Boy Scouts
Construction/Utilities/Industrial
Corporate
Dental
Education
Golf
Ground Transportation
Healthcare
Hospitality
Maritime
Public Safety
Supermarkets

21. Pull-Up Banners Artwork for pop-up banners Consistent branding
Corporate banner available
Product-specific banners available by model:
samaritan PAD 350P
samaritan PAD 500P

22. Videos On web site and YouTube
Overview/training videos for SAM 350P / SAM 300P
samaritan PAD 350P Overview
samaritan PAD 350P Set-Up and Maintenance
samaritan PAD 350P How to Use
Teddy’s Alive!
CPR Advisor video **NEW**
Planned for 2015
SAM 500P
SAM 360P
Survivor videos

23. Forward Hearts Program
“Pay it Forward” program
Donation on behalf of survivor, distributor & HeartSine
Excellent PR opportunity
HST can write press and include distributor references
Distributed to local media
Invite media to handover

24. Free Pad-Pak Program Available after every SCA when AED is used
Goal to obtain event data for measurement & product improvement
“Tell Us” stickers promote this activity

25. Free Pad-Pak Program – 3 Steps
Customer or distributor contacts HeartSine about event and outcome
Customer or distributor submits Saver EVO file AND Customer Event form
HeartSine sends free Pad-Pak

26. Customer Event Form
Extremely important for measurement and improvement
Return form with Saver EVO file

27. Trade Shows & Events Distributor Events on HeartSine Event Calendar
What’s on your calendar?

28. Non-Profit Programs
Partner with local non-profit organizations for Sudden Cardiac Arrest Awareness/AED Placements
American Heart Association (AHA)
American Red Cross (ARC)
Anthony Bates Foundation
Arrhythmia Alliance
Boy Scouts of America
C.L.A.Y. Foundation
DOM Heart 21
Hopey's Heart
Parent Heart Watch (PHW)
Pittsburgh PAD Program
Project Adam
Pulse Point
Quinn Driscoll Foundation
SADS Foundation (Sudden Arrhythmia Death Syndrome)
Simon's Fund
Sudden Cardiac Arrest Association (SCAA)
Sudden Cardiac Arrest Foundation (SCAF
The Janet Fund

29. Email Campaigns Offer “news” sign up on site Maintain list of contacts
Announce promotions, new products, saves, Forward Hearts donations…
Use inexpensive on-line service (for instance, Constant Contact)
Leverage social media

30. Share Your News PR: Relatively inexpensive way to advertise
Announce products, sales (with customer’s permission), donations, saves, programs
Create a list of local/national media or use local PR agency
Distribute using inexpensive wire service

31. Your Marketing Ideas What’s missing from your marketing tool kit?
We love feedback!