1. Program Review Presentation May 5, 2010
Community Relations
Program Review Presentation
May 5, 2010

2. Program Description Fundraising/Advancement
Raising funds college & foundation-initiated projects
Administering scholarships, oversight for ARC Foundation Board of Directors, Autumn Gold, foundation grants, alumni development, volunteer management, planned giving, donor cultivation and stewardship.
Fundraising & support for Los Rios Foundation-initiated projects
Capital Campaign, Annual Fund
Communications (internal/external)
Publications
Catalog, schedule, brochures, Collegian, Notes, etc.
Web (non-instructional)
Ingeniux and standard Web format: maintenance of some pages, oversight on others
Media Relations
Answering calls/requests from media, initiating story ideas & calendar-item information
Institutional event support
Convocation, Commencement, Classified Recognition, etc.
Support for President’s Office
Brief Description of your program. Who are you? One Slide, 2 minutes

3. Program -- Strengths
Combined knowledge, skills & experience of office’s four staff members
Responsiveness, flexibility & professionalism (thanks to above)
Cooperative/collaborative relationship with other areas of campus
Strong track record of follow-through, achievement, and success

4. Program -- Challenges General Fundraising/Advancement Communications
To a great extent, we must operate in a reactive rather than proactive mode
Fundraising/Advancement
Increased workload for both college & district foundation activities
Fundraising in an economic downturn
District foundation competes for donors & board members
Lack of clearly stated fundraising priorities makes it difficult to allocate staff and other resources effectively
Need growing to further engage alumni in the work of the foundation
Communications
Changes in technology (increased use of Web and electronic tools, with their training and funding issues)
Decline in print media outlets, and narrowed focus of TV and radio, make it increasingly difficult to get word out to community.
Institutional printing budget does not cover cost of printing college catalog and printing/mailing of Collegian
Expected retirement of public information officer at end of 2011

5. Planning Implications
Fundraising/Advancement
College and district will need to clarify and prioritize fundraising objectives, which in turn will help focus the efforts and responsibilities of the Director of College Advancement
Additional resources will be needed to reach out to alumni and keep them engaged
Increased use of student help will require additional funding and space
An additional staff person will be needed at some point, if office workload increases
Communications
Changes in technology require us to respond in new ways that will require additional funding and/or training
New methods need to be found to get information to community in light of decline in print media outlets, and narrowed focus of TV and radio.
Institutional printing budget should reflect actual cost of printing college catalog and printing/mailing of Collegian
Since the responsibilities of PIO have been shaped by current person’s skills & experience, the college may need to review those responsibilities to see if some could be reassigned to other staff, if needed.