1. Build Your Brand as an Emerging Leader
With Jo Miller

2. Welcome Karen Randhawa Community Relations Manager Jessica Forrest
Jessica Forrest
Site Coordinator

3. Jo Miller
Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc.
Helps emerging leaders create a roadmap for their career advancement.
Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate employee initiatives.
A leading authority on leadership, Jo delivers more than &0 speaking presentations annually to audiences of up to 1,200.

4. I have some unique
koalafications

5. Are you the best kept secret in the organization?

6. In This Session Your ideal career niche Your leadership brand
Making your value visible

7. Your Ideal Career Niche

8. “Be famous for something! Know what is your claim to fame.”
— General Manager, Software Industry

9. Who do you know who has branded themself well?

10. What’s Your Career Superpower?
What’s your career supoerpower?

11. 3 Essential Elements of a Great Personal Brand

12. Your Ideal Career Niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and talents?

13. What is your ideal career niche?
Exercise
What is your ideal career niche?

14. Your Ideal Career Niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and talents?

15. Grab a copy of this presentation at BeLeaderly.com/msft

16. Your Leadership Brand

17. Analyst The change agent Program Director Go-to person for strategy

18. “Make your brand scalable.”
— Krista Thomas, VP of Marketing, The Rubicon Project

19. Ask Yourself Where do I want to be in 3 years?
What brand do I need to become known for now, in order to get there?

20. Your Brand Must Evolve as You Develop Your Career
Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur.
Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

21. What is your personal brand statement?
Exercise
What is your personal brand statement?

22. Make Your Value Visible

23. Results = Reward + Recognition
+ Make them visible!

24. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others 5%

25. Communicate your brand

26. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others
Work hard on the right projects 5%

27. People who have outstanding careers get to where they are with a reputation for delivering results.

28. — Nina Bhatti, Founder and CEO, Kokko, Inc.
“Make something great happen. No one tells you to do it, but they appreciate the results.”
— Nina Bhatti, Founder and CEO, Kokko, Inc.

29. Criteria for a Career-Defining Contribution
Showcase your brand
Demonstrate your ability to deliver results
Directly support your organization’s strategic plan and goals
Improve the “bottom line”
Solve a big problem
Perform a specific, not general role (Technical track)
Expose you to a new department, function or client (Management track)
Push the cutting edge in your field of expertise
Special projects sponsored by key executives
Sharpen business acumen and leadership skills
Participate on special task forces and committees.

30. Identify possible career-defining contributions
Exercise
Identify possible career-defining contributions

31. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

32. How to Promote Accomplishments
Present in meetings. Invite leaders.
Send out a newsletter or regular status updates
Submit article to your organization’s newsletter
Write a blog, or paper for publication
Ask to be nominated for an award
Ask a colleague to “toot your horn”, and reciprocate
Speak on panels, and at conferences
Forward kudos s with “FYI”.

33. Brainstorm ideas for promoting accomplishments
Exercise
Brainstorm ideas for promoting accomplishments

34. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

35. In This Session Your ideal career niche Your leadership brand
Making your value visible

36. Grab a copy of this presentation at BeLeaderly.com/msft

37. — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart
“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”
— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart