1. WordPress SEO A plugin by Joost de Valk
Presented by:
Scott Hendison

2. About Me
Began marketing (selling software) online in 1999, and turned full time internet marketer in 2004.
Discovered WordPress in July 2005, and since then developed over 450 WP sites for clients and ourselves.
In 2007, we began SEO Automatic, and since then we‘ve released 5 separate WP plugins.

3. About WordPress SEO Plugin
There are dozens of other SEO plugins
SEO Title Tags was the first one (?)
All in One SEO has become the most popular
In 2011, Joost released the best* one so far
This summer we adopted it‘s use system wide
(* Says me)

4. Joost was a WP developer and practicing SEO, who saw a need in the community, and filled it better* than anyone else has so far.
(* Says me)

5. Typical Installation

6. New SEO Menu - Dashboard

7. Titles

8. Titles

9. Titles

10. Import & Export

11. Titles

12. Titles

13. Titles

14. Indexation

15. Indexation

16. Indexation

17. Indexation

18. XML Sitemaps

19. XML Sitemaps This is slightly „out of the norm“
File is named /sitemap_index.xml
Delete your old sitemap from Google WMT
Add that one new sitemap_index.xml to GWMT

20. Permalinks

21. Internal Links

22. RSS

23. Import & Export

24. Edit Files Option

25. Page & Post Specific Settings
Options are below each “edit“ box
The default setup only does so much
Titles, descriptions and kw‘s can be fine-tuned
Full “on page analysis“ tab available
Advanced options, like noindex, nofollow, etc.

26. Edit Screens

27. Edit Screens

28. Edit Screens

29. Edit Screens

30. Edit Screens

31. Categories

32. Quick Mentions: ThemeLab.com – simple wp_head code explanations
Great looking plugin called Selfish Clean Start – WOW!
Yoast explains FB Open Graph Protocol
Help prevent our government from breaking the web

33. Take-aways Try WordPress SEO by Joost de Valk
Easy Import from All in One or Headspace
There is no “correct“ answer or setting for every site
Don‘t forget to reset Google WMT Sitemap and delete old
Set custom category descriptions

34. Thank You My own site‘s WordPress SEO plugin export -
This presentation may be downloaded -
Contact me any time...
Scott Hendison