1. The Simulation Technology and Sport Subculture
The Case of Screen Golf in Seoul

2. Inbee Park wins gold in Olympic golf, silver for Lydia Ko

3. An Impressive Accomplishments of the Korean Players in the 2015 Season of LPGA
Korean and Korean origin players have won 21 out of 31 LPGA tournaments in the 2015 season
Na Yeon Choi (2 wins)
Sei Young Kim (3 wins)
Lydia Ko (5 wins)
Amy Yang
Inbee Park (5 wins)
Hyo-Joo Kim
Minjee Lee
In-gee Chun
Chella Choi
Sun-ju Ahn

4. At U.S. Women’s Open Inbee Park Makes It Three Majors in a Row
Inbee Park won 6 tournaments of LPGA tour in 2013 Season
She won 3 “Majors” of LPGA tour in a row in 2013 Season
Kraft Nabisco Championship in April
Wegman’s LPGA Championship in June
U.S. Women’s Open in June
A Milestone
Inbee Park joined Babe Zaharias (1950)as the only players in LPGA History to win the first three major Championships of the season
The Possibility of “Grand Slam of Majors” in a Season
Inbee Park won the LPGA Championship 3 consecutive years, 2013, 2014, and 2015

5. A Biosketch of Inbee Park
Place and Date of Birth
Seoul, Korea
July 12, 1988 (24 years old)
She began playing golf at the age of 10 with her father’s encouragement
She moved to California at age 12 to pursue her career in golf
She was a five-time Rolex Junior All-American
She won the 2002 U.S. Girl’s Junior Championship
In 2006 She graduate from Bishop Gorman High School in Las Vegas, Nevada
After a brief stay at UNLV she turned professional in 2006

6. Theoretical Perspectives
International division of cultural labor
International migration of professional athletes
Euro-America-Western-centrism
Critical cultural studies
Unquestioning acceptance of tradition and communal values: ”empowering a nation and disempowering an individual

7. Success of Korean Golfers on the LPGA Tour
Rookie of the year: Se Ri Pak, 1996; Mi Hyun Kim, 1999, Grace Park, runner-up, 2000; Hee Won Han, 2001; Shi Hyun Ahn, 2004; Seon Hwa Lee, 2006; Angela Park, 2007; Jiyai Shin, 2009; Hee Kyung Seo, 2011; So Yeon Ryu, 2012; Lydia Ko, 2014; Sei- young Kim 2015
Jiyai Shin: LPGA Rookie, 2009; Won 2008 British Open; Won 2008 Mizuno Classic; Won ADT Championship 2008.
Forty Three of 123 international players on the LPGA Tour for the 2011season were Koreans

8. Explanations of the Success
Golf boom in Korea
Status thing
Korean psyche and golf
“All-In” Culture
Work ethic and examination culture
Gender inequality in professional labor market
Korean family structure: Role of parents

9. Explanations Emboldened women Sex composition of siblings Birth order
Father-daughter relationships
College entrance examination system
New values and job opportunities

10. Discussion Personal life of professional athletes
Marriage and the family
Life cycle stages and performance level of athletes
Se Ri Pak’s and Grace Park’s Retirement
Julie Inkster as a role model
Michelle Wie: Parental involvement, management agency’s roles, “burnout,” comeback

11. Discussion
Transnational migration, ethnic culture, and values: Korean vs. Korean American Players
Opportunity structures for female athletes
Japanese female professional golfers
LPGA as an organization and its prospects for growth

12. Discussion The Sexism Problems in Golf Industry in Korea
KPGA vs. KLPGA
Number of Tournaments
Amount of Prize Money
Corporate Sponsorship
International Tour Tournaments
Media Coverage
Korean Players on JLPGA Tour
The Future of the Korean Golf Industry

13. The Screen Golf Industry in Korea
The Total Market Size of Golf Industry in 2016
$10.3 Billion
The Screen Golf Market
$1.2 Billion
The Market Shares of the Leading Screen Golf Companies, 2016
Golfzon % (4, 857 stores)
Tup (735)
X Golf (317)
G swing (305)
SG Golf (293)

14. The Golfzon Company The Company was founded in 2000
Golfzon’s market share was 90% in 2012 with 5,400 stores
Golfzon’s market share declined to 61.3% in January 2017
Total Size of “Golf Population”
3,380,000
Total Number of People who play the screen golf
350,000

15. The Causes of the Rise of Screen Golf
The Popularity of Golf
Cost Factor
Length of Time for a Round
Flexible Time of Play
No Impact of Weather Conditions on Play
Interaction Opportunities between Players
Availability of Famous Courses in the World
Replay and Feedback on Player’s Swing
“Substitution Effect”

16. Discussion The Sociology of Virtual Golf “Real” vs. “Virtual”
The Role of Technology
The “Virtual” Activity and Social Class
The Leveling the Playing Field?

17. The Simulation Technology and Simulation of Behavior
The Sensor detects the swing speed at the impact on the ball
The sensor detects the direction of ball’s flight
The videotaping of player’s swing for instruction purpose
Behaviors
Dress just like a real golf outing
Competition
Individual and team matches
Betting
Tournaments