1. Skills in the Construction industry Globally
Patrick Atkinson
Global Marketing Manager

2. Agenda Introduction to Saint-Gobain Key focus Growth Markets
Construction Industry skills and challenges
What’s happening today
Training Developments
Agenda

3. Saint-Gobain : a long history… but a modern group

4. Saint-Gobain, one of the top global one hundred leading industrial corporations
Established 1648
Global Leader in the manufacture and distribution of building materials
Operations in 59 countries worldwide,
208,000 employees
Turnover ~ €45bn
Manufacturer of ;
Drywall systems & plaster,
Insulation
Mortars
Glass,
Pipes
Ceramics,

5. Gypsum based interior partition systems a high growth area sector, in emerging markets
We drive the agenda for lightweight building systems globally, the biggest opportunity remains in the emerging markets;
Lightweight building systems
provide a more sustainable alternative
to traditional materials providing speed,
comfort and considerable financial
benefits

6. There are a many Construction related Skills which have evolved over generations….
Wall and Floor Tiling
Plumbing and Heating
Electrical Installations
Bricklaying
Stonemasonry
Painting and Decorating
Cabinetmaking
Joinery
Carpentry
Landscape Gardening
Refrigeration
Metal Roofing
Plastering and Dry Wall Systems

7. Creating beautiful and practical environments….

8. And when something goes horribly wrong …

9. There is someone trained to fix it…

10. So we can move from this…

11. To this…

12. And from this….

13. To an environment which provides a greater standard of living…

14. The industry’s challenges with skills today…
Mature markets
Emerging markets
Employment in the construction industry not attractive in mature markets to young people because
Cyclical
Low growth
Not ”cool”
Hard and “dirty”work
Dangerous?
Not enough skilled labour to meet the demand
Insufficient Govt. supported training programmes
Lack of knowledge of the opportunities
Lack of recognition of construction skills due to poor regulation

15. #1.Moving surplus skills from mature markets to emerging markets…
Example…One world project, Mumbai India…
World largest residential building
$340m development
Units range from $1.3m to $8.6m - Armani finish
The local developers will make $860m from this one project
Converted all interior partitions in to drywall ….Lighter, quicker, better performance….3-5 years work on this site alone
No local skills. Brought UK/Irish based contractors to India to do the job. Training locals on site.
This developer currently has 30M sq meters of floor space to develop – no local skills for drywall system installation.

16. #2. Attracting young people to our industry
Investing in modern training programmes
& facilities
Managing our employer brands
Communicating thought new media
Making it “cool” to be a part of building something great
Recognising the work of the contractor
Sharing knowledge, forums etc.
Getting it on the agenda in schools.
This situation is replicated across the emerging markets and the local workforce are missing these large opportunities…

17. Providing training, better and faster…
Providing training, better and faster….currently, S-G have 150 training academies globally… but it’s not enough;
In order to accelerate the learning programmes, We have introduced several digital training and information tools
Digital newsletters for all
Need for speed in developing markets
Some learning apps for contractors and installers

18. We are making Virtual Reality a Training Reality…
This puts the training where we need it and in the language we need it

19. Saint-Gobain Gypsum today, mature European markets successfully provide Government backed skills training…

20. We are working to provide more training in many countries, working with local training schools and training authorities ….
12 % of our business coming from emerging markets in 2013
30% will come from emerging markets in 2017 due to high capital expenditure and market focus particularly on Brazil, Russia, India, China, South Africa, ME and SE Asia

21. Improving the employer brand. Attracting people to the industry…
Improving the employer brand * Attracting people to the industry… * Creating and recognising heroes… * Promoting the value added by education
Global competition recognising the work of the drywall contractor

22. Promoting the “heroes” and communicating with the younger audiences to make it “cool”…

23. Choosing the most effective social media platforms
what types of media can you use on each of the major social networks ?

24. Summary…
Skilled People are key to the economic development in all our markets
Particular focus on emerging markets
Many new tools to attract, communicate with and train young people
The Industry Needs additional support and cooperation from government backed training to facilitate growth….

25. Training - The backbone of Developing people
July 5th, 2013

26. Questions….??