1. Unit 1 Investigating the Media Exam Topic: Science Fiction Films
Lesson 13
AQA GCSE Media Studies
Unit 1 Investigating the Media
Exam Topic: Science Fiction Films
Lesson 13 – How fiction becomes fact and promotion and marketing campaigns
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2. Is this science actually possible?
Starter
FICTION OR FACT?
Watch the first 2:10 minutes from a documentary called The Real Jurassic Park (1993). It introduces the concept that DNA could be altered by combining DNA from a prehistoric mammal.
(2:10)
Is this science actually possible?

3. Starter FICTION OR FACT? Is this science actually possible?
Scientists are currently experimenting
with the process!

4. Jurassic Park – promotion and marketing
In 1993, Universal put together a promotion and marketing campaign prior to the release of Jurassic Park, which involved contracts with more than 100 companies to sell more than 1,000 licensed products. Products included T-Shirts, sleeping bags, action figures, video games, watches, puzzles, skateboards, toothbrushes and stationery.

5. Jurassic Park – promotion and marketing
During the first few weeks of the film’s release, key TV advertising spots involved McDonald’s promoting their ‘dino-sized’ fries, triple cheeseburgers and drinks in collectable dinosaur cups. The whole advertising campaign promised a huge income for Universal, as well as that from the box office. The campaign cost $63 million and the film grossed $1,029 million! The film’s budget was $65 million!

6. Jurassic Park – promotion and marketing
Year of Release
Budget
Box Office
Director
Jurassic Park (1993)
$65 million
$1,029 million
Stephen Spielberg
Jurassic Park: The Lost World
(1997)
$73 million
$618 million
Jurassic Park III
(2001)
$93 million
$368 million
Joe Johnston
Jurassic World
(2015)
$150 million
$1,561 million
(3rd highest ever)
Colin Trevorrow
What can we tell from the box office figures?

7. Promotion and marketing campaign
ACTIVITY
How would you promote a film?
TV teaser trailer
TV trailer
Cinema trailer
TV spot (interviews on chat shows)
Print adverts (in film magazines, newspapers, general magazines)
Billboard adverts
Vehicle branding (ads on buses)
Dedicated website
Social networking sites such as Facebook, Twitter, Instagram

8. Promotion and marketing campaign for Jurassic World 2015
Investigate the promotion and marketing campaign for Jurassic World.
Don’t forget to include the date and where it has been promoted!

9. Plenary
Watch the official trailer for the film Jurassic World What features of the film make the audience want to watch it?

10. Homework
Plan a six-week promotion and marketing campaign for a new film called: Voyage to the Planet of the T-Rex