1. #BEAUTIFUL MOMENTS Totalbeauty
APRIL 2016
MAY 2016
AUG 2016
Spring Renewal
• 5 Styling Tricks That’ll Make You Feel Like You’ve Got a New Haircut
• How to Spring Clean Your Hair Product Stash
Mother’s Day
• Time-Saving Hair Hacks for Busy Moms
• The Best Hair Advice We’ve Ever Gotten From Our Moms
Back to School
• Hair Hydration Secrets for the Most Youthful, Bouncy Hair of Your Life
• 10 Ways Shave Minutes off Your Morning Routine — Without Sacrificing Style
OCT 2016
NOV / DEC 2016
DESIGN CHANGES/DIRECTION BELOW:
THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL?
Halloween / Fall
• Is Your Hair Ready for Colder Weather?
• Halloween “Costumes” You Can Create By Switching Up Your Hairstyle
Holiday
• 10 Ways to Feel Totally Zen This Holiday Season (“create an at-home spa experience with XYZ Garnier products)
• Holiday Party Hairstyles That Take 10 Minutes or Less
CAPTURING EVERY
WOMAN’S BEAUTIFUL
MOMENTS

2. #BEAUTIFUL MOMENTS Momtastic
APRIL 2016
MAY 2016
AUG 2016
Spring Renewal
• Genius Tips & Tricks for Keeping Colored Hair Bright
• 8 Brilliant Spring Break Staycation Ideas That Cost Next-to-Nothing
Mother’s Day
• Beauty After Baby: How I Took Care of All My New Gray Hair
• 10 Gifts New Moms Really Want this Mother's Day
Back to School
• How to Fix Your Entire Family’s Summer-Damaged Hair
• 10 Easy Ways to Put Up Your Hair That Aren’t a Ponytail
OCT 2016
NOV / DEC 2016
DESIGN CHANGES/DIRECTION BELOW:
THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL?
Halloween / Fall
• 5 Ultra-Moisturizing Beauty Products You’ll Love this Fall
• Adorable Halloween Hairdos for Both Parents & Kids
Holiday
• 8 Ways You’re Probably Ruining Your Hair in the Winter (& What to Do Instead)
• 15 Simple Holiday Traditions to Start with Your Family this Year
CAPTURING EVERY
WOMAN’S BEAUTIFUL
MOMENTS

3. #BEAUTIFUL MOMENTS Afterellen
APRIL 2016
MAY 2016
AUG 2016
Spring Renewal
• Celesbian LGBT Moms feature - Jenna Lyons (J Crew), Kelly Bush (ID Pr), Jodie Foster, Jenna Wolfe (NBC host), Sa0ra Gilbert, Wanda Sykes, etc.: Quotes from them on being a working mom and making time for themselves
Mother’s Day
• Two times the moms: How to celebrate Mothers’ Day when there’s two women of the house
• Our Favorite On-Screen Gay Moms: Gallery of TV/Movie Moms (perhaps with a focus on their hair if necessary)
Back to School
• Trying a New ‘Do: A New Style in time for September (with a queer bent so some cuter short ‘dos and tips from a lesbian stylist)
• Back-to-school brands that are LGBT Friendly
OCT 2016
NOV / DEC 2016
DESIGN CHANGES/DIRECTION BELOW:
THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL?
Halloween / Fall
• Headwear: Keep your head warm but looking cool with these hats, headbands, and other fall accessories
• Halloween: Cool Halloween looks for you and the family from low key to high brow
Holiday
• The Best Gifts A Lesbian Mom Could Ask For: A Guide to What She Wants Right Now
• The Most Inspiring Gay Moms To Follow on Instagram and Other Social Media
CAPTURING EVERY
WOMAN’S BEAUTIFUL
MOMENTS

4. TOTALLYHER PORTFOLIO 43% 55+ Million AUDIENCE: EDITORIAL STRENGHTS:
Almost 50% of our
total audience
are Moms (25+million)
Engaged Total
Audience of
55+ Million
Unique
Monthly Users
Reaches largest LGBT community on the web
MULTICULTURAL
Scale
EDITORIAL
STRENGHTS:
Largest online
beauty presence
through
Ecommerce Partnership
with Amazon
43%
SOCIAL GROWTH
YOY across TotallyHer
Largest online Review, Ratings & product advocacy

5. #BEAUTIFULMOMENTS RICH-MEDIA SCALE
ADHESION CANVAS
SOCIAL MOSAIC OVERLAY
ANIMATED OVERLAY
Fully-branded top-performing video distribution unit that expands upward from the bottom of the page
SCRIPT:
Here is a snapshot of some of the high-impact media opportunities through Evolve. We have a ton of other amazing executions that we can bring to the table here, including custom video solutions, native content integrations, and amazing distribution through our proprietary suite of products – Content IQ.
alex
Rich media overlay curating shareable and engaging user-generated content that expands from a 728x90
High impact branded execution with auto-initiated animation, greeting users as they arrive to the site

6. #BEAUTIFULMOMENTS AMAZON PARTNERSHIP
How-to to Reverse Summer-Fried Hair Just in
Time For Back-to-School
22 Braids to Start Your
Spring Hair Fling
SCRIPT:
To bring Garnier’s amazon partnership to the next level, totallyher and total beauty will create custom content that will live on Garnier’s amazon purchase page, bringing total beauty’s expertise on products, reviews and editorial content to the forefront – engaging users and readers alike and creating an element of trust btween our content and Garnier products
7 Best Hairstyles From Our Fave Holiday Films