1. EuroMed Conference, Rome, Italy September Smart Leadership in Luxembourg by Dr Ursula Schinzel Unicaf University: Marymount California University, University of Nicosia, Cyprus, Online Education
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Leaders must learn lessons from their failures and make sure that they don’t repeat the same mistakes

2. Chapter Overview
Chapter 1: Luxembourg Chapter 2: Introduction Chapter 3: Theory: Peter Drucker, Rao and smart leadership, Geert Hofstede and cultural dimensions, Edgar Schein and company culture Chapter 4: Results: Smart Leadership in Luxembourg Chapter 5: Discussion, Implications, Conclusion, My Limitations, Future Research, References

3. Chapter 1: Luxembourg

4. Luxembourg Luxembourg_Film_03_Invest_720P.mp4
Queen Mary II and Marie-Astrid

5. Luxembourg Unitary parliamentary democracy and constitutional monarchy
Grand Duke: Henri
Prime Minister: Xavier Bettel (formerly: Jean-Claude Juncker)
Mayor: Lydie Polfer
3 official languages: Luxembourgish, French, German
Capital Luxembourg (100,000 inhabitants)
Size: 2,586 km2
Resident population total: ±576,000
±307,000 (53%) are Luxembourgers, ±269,2000 (46%) foreigners
Domestic employment was 405,600, comprising 170,200 cross-borders (41.96%): 84,400 from France, 43,100 from Belgium, and 42,700 from Germany. Motto: “Mir wëlle bleiwe wat mir sinn” “We want to remain what we are”
Anthem: “Ons Heemecht” – “Our Homeland” (play from )

6. Chapter 2: Introduction

7. Smart and Responsible Leadership
What is Smart Leadership for you?
……………………..
Some examples:
……………………..

8. Leadership
Definition: “There is only one irrefutable definition of a leader: someone people follow. Therefore, leadership is a relationship between the leader and the led. Unlike management, the leadership relationship cannot be delegated or automated” (Maccoby and Scudder, 2011).

9. Smart Leadership
Definition: ?………………..

10. Smart Leadership
Definition: ?………………..
Attributes of smart leadership are: have a vision, inspiring people, my own motivation, respect, trust, understanding, empathy, communication, humility, positivity, love, integrity, knowing my team(s), talent and competences, delegation, prioritization, clear objectives, simplify, stop the so-called hard work, creativity, return on experiences, training and coaching, change management, rewarding the job well done, problem solving, empowerment, separation professional life – private life….

11. Chapter 3: Theory

12. Chapter 3: Theory: Peter Drucker, Rao and smart leadership, Michael Maccoby, Geert Hofstede and cultural dimensions, Edgar Schein and company culture

13. Chapter 4: Results

14. Results: Smart Leadership
Integrity
Knowing my team
Clear objectives
Having a vision
Love
Rewarding the job well done
Respect
Humility
Simplify
Stop the so-called hard work
Prioritization
Separation Professional life – private life
Delegation
Trust

15. Results: Typical for Luxembourg
Typical for Luxembourg is
the multicultural, multilingual and diverse people,
the beautiful countryside
in the middle of Europe,
the trilingual education system,
but also its limitations in resources given its small size and
its nepotism
multicultural
multilingual
Beautiful countryside
In the middle of Europe
Trilingual education system
Limitation in resources
Small size
Nepotism

16. Chapter 4: Results: Companies in Luxembourg

17. Chapter 5: Results: Smart Companies in Luxembourg
Belval Plaza
Cargolux
SES Astra
Cactus (supermarket)
CFL Multimodal
Sports Pour Tous (Ville de Luxembourg)
University of Luxembourg
Guardian (glass)
DuPont de Nemour (Tyvek)
Euro-Composites
Farge International (yoghurt)

18. Chapter 4: Results: Respondents

19. Quotes Typical for Luxembourg:
R1, 2, 3…: “Peaceful country. High standard of life. Multilingual. Multicultural. Diversity. Cross-borderers, coming to work from the 3 neighboring countries, without speaking all the languages. The small size, and therefore small projects and limitations. The tri-lingual public education system: Luxembourgish, German and French as instruction language. A lot of banks, funds and investment companies and headquarters. Sport clubs, associations, teams. European Institutions.”

20. Quotes – Smart Leadership
‘Train people well enough so they can leave, treat them well enough so they don’t want to.’

21. Quotes – Smart Leadership
Luxembourg is small, really small, approximately 80 km long, 40 km wide. This being often a disadvantage, in the case of smart leadership, it seems to be an advantage. Following some, not all respondents, Luxembourg’s leaders have the ability to take bold decisions, to do bold things, to live their dreams, to realize their futuristic ideas. Big countries cannot experiment in this way. When a Luxembourgish leader makes an error, he causes an uproar, but 3 days later it is forgotten. The USA cannot just go ahead and experiment on ideas. Luxembourg does. Many of these ideas failed, but many others succeeded. One of these ideas is the creation of SES (Société Européenne des Satellites) in Betzdorf.

22. Quotes – Smart Leadership
“PESTLE
Political:…Original member of the EU/EC, many EU/EC groups based here, small country surrounded by much more ‘powerful’ countries, often prepares legislation quickly in anticipation of future trends (end of secret banking, domiciliation of companies, tax reform, etc.), former Prime Minister Juncker is now the President of the European Commission
Economic:…Niche market, Value added expertise, excellent business conditions in general
Social:…Multi-cultural, cosmopolitan, vibrant and active, yet stuck in the past,
Technological:…Fibre-optics, aerospace, outer space, efficient and competitive production units, data-centres (or even IT in general) 
Legal:…Intellectual Property, same-sex marriage, nationality, but not giving the foreign residents the right to vote
Ecological:…just look around you! A lot of green space, movement away from pesticides, etc.

23. Quotes – Smart Leadership
SWOT:
Strengths:…Agile, competence-centric, attractive
Weaknesses:…’Be careful what you wish for because you just may get it’ regret, poor image, public education system
Opportunities:…well-placed to continue being a financial sector. Could even do more
Threats:…Other countries have copied Luxembourg’s model
References:

24. Chapter 5: Conclusion

25. Conclusion
‘Smart leadership in Luxembourg’ depends mainly on the respondent’s cultural dimensions and his/her value system, and is deeply anchored in Luxembourg’s cultural and linguistic identity in the middle of Europe.

26. My limitations What are the limitations of my research?
As single researcher I cannot cover the amount of 160 researchers in the GLOBE or Inglehart’s WVS. I should hire people to research in Luxembourg and the world (I interviewed 51 respondents).
Time limitation (research for a publication, not a lifetime research), more statistics could be made: Mediation, ANOVA.

27. Future Research
Future research could focus on CSR Corporate Social Responsibility, and/or Social Psychology.

28. Thank you for your attention! Do you have any questions?
‘Train people well enough so they can leave,
treat them well enough so they don’t want to.’
Dr Ursula Schinzel
Follow your passions and lead a complete life