1. Design Details

2. Design elements and
details drive our
environment. Color,
shape, texture, flow
repetition, proximity,
orientation, contrast,
unity, harmony, emphasis,
and balance effect all
aspects of our world
and how we live within
God’s universe.

3. Contrast
Repetition
Balance
Alignment
Proximity
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4. Contrast This flower is a beautiful contrast of
light and dark giving the life like
quality to the picture.
Contrast is the most important
design element using color, image,
font, or size to draw the eye to the
optical center and engage the reader to look for details.
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5. Contrast Contrast is formed here with a
black backdrop framing a brilliant
orange jellyfish with a turquoise
jelly shadowing behind. The optical center of yellow captures your eye right in the middle.
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6. Contrast This image uses color, geometric
opposition, and optical center to draw the eye so quickly that the smoke seems to have movement as well.
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7. Contrast
The white dress strikes out against the black background drawing you in to see the bird.
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8. Repetition
The repetition of an image, color, format, or layout can give a product its “image”.
The repetition using image of the apple combined with the repetition of color in rows makes a double statement of emphasis.
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9. Repetition
Beautiful geometric steeple casings over arched windows with chimneys above look like a row of soldiers standing repetitiously at attention.
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10. Repetition
Although not exactly a straight linear pattern, the repeating of an image draws the eye from left to right catching the details.
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11. Repetition
The repetition of image combines with dark color against a light background which gives motion for a dual effect.
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12. Balance
Balance gives visual weight to an image bringing importance to what is being viewed.
The balance of weight is created by geometric angles, dark shading to light, and mirroring images.
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13. Balance
Although creating an optical allusion, the artist brought balance to the tree by curving the image of the building. Note the background trees remain straight.
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14. Balance
Balancing the size of bushes to the lone tree cast against a mountainside spreads the visual weight horizontally and contrasts the color and texture as well.
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15. Balance
The use of a monochromatic image allows the viewer to concentrate on the perfect balance of form and texture. Stare at the center and the rays seem to spin clockwise giving movement to the piece also.
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16. Alignment
Alignment lines images or text usually in three ways: left, right, or center. In formal documents alignment should remain stable yet in art it can overlap use of balance.
Lining up trucks to make an aerial view of a transformer is in alignment with the parking spaces as well. Great example of
mathematical grid mapping!
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17. Alignment
Alignment created long ago still gives a great example of centering images in our world and how it is pleasing and yet striking to the viewer.
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18. Alignment
Layers of alignment shown here from the necklaces in the window to the line of newspaper boxes on the sidewalk.
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19. Alignment
Symmetry in shape and alignment makes the church window stunning. The shapes aligned over the group of windows shows further alignment as does the pattern of the circle.
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20. Proximity
The relationship of all items or images on a page defines the effectiveness of the product. The sum is better than its parts.
God’s glory shown in nature is the most perfect example of proximity. He arranged all parts of nature to sync in harmony and relationship as a visually image and in dependency.
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21. Proximity
The wave’s proximity to the moon is crucial to the effect of the image. Note that the wave resembles an eagle swooping for it’s prey.
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22. Proximity
The intertwined necks and legs creates incredible proximity so much so that it is hard to determine whose legs are whose!
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23. Proximity
The position of the butterfly over the flowers gives its relationship in size but the way the flowers denote which ones are closest in distance is a great example of proximity.
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24. “God saw all that He had made, and it was very good.” Genesis 1:31
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